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Are You Providing Security Tips to Your Clients?

Are You Providing Security Tips to Your Clients?

Safety and security are two issues that are often on the minds of real estate agents, but in addition to protecting yourself, it’s important to protect your clients. So do you offer your clients tips to keep their home and belongings secure while their home is listed on the market? This is an easy way to stand apart from all others in the field, especially if you’re meeting with prospective clients who haven’t formally retained your services.  In today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting, we’ll look at a few safety tips that you may want to consider passing along to your clients and potential clients in the form of a handout or ebook.

Security Tips for Homeowners: Lock Up Prescriptions

Prescription drug theft is a very real problem. It can occur during a private showing or an open house event when a visitor asks to use the restroom. Then, they go through your cabinets and help themselves to your prescription medications. 

This poses not only a practical problem for the homeowner, but it can also an ethical or even a legal issue, since the prescription holder is responsible for keeping their drugs in a safe location. 

So be sure to advise your clients to lock up their medications in a safe or other secure location. 

Security Tips for Homeowners: Put Away Valuables

Valuables take many forms, from mail and documents with personal information, to jewelry, artwork and electronics. Many sellers get complacent and assume the Realtor is looking out for their belongings, but it’s important that they take a proactive approach to keep their valuables safe. 

Remind clients that you cannot protect their valuables. In fact, there are some showings where you will not even be present. This is a key point because many sellers assume that their real estate agent is looking after their belongings. But this isn’t always possible or practical, especially in an open house environment. 

Ask your sellers to perform a walk-through of the house prior to each showing or open house event to ensure that nothing valuable has been left in plain view. 

As a real estate agents, you should also be cognizant when photographing the home. Avoid capturing and using marketing images of items that would be targeted by thieves, such as a large wine collection, valuable artwork or a state-of-the-art media room. 

Security Tips for Homeowners: Lock Your Doors and Be Cautious of Visitors

It’s important to remind clients to keep their doors locked at all times and beware that while on the market,their home may receive some unexpected visitors from individuals who are asking to see their home.

Instruct your clients on the proper procedures for showings: Only real estate professionals using the lockbox should gain access to their home. If someone comes to the home seeking a showing, refer them to your agent. 

It’s also wise to instruct your clients to perform a walk-through of the home upon returning after a showing or open house event to ensure the property is secure. It’s not unheard of for a burglar to attend an open house or showing and to unlock a door or window during the visit so they can return later and gain entry.

Of course, keeping yourself safe is a primary concern too. Read Realtor Judy Szablak’s tips for staying safe while out and about in the field. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

What Makes a Top Buyer’s Agent?

What Makes a Top Buyer’s Agent?

Have you ever wondered what makes some buyer’s agents rise above all the others? What traits and skills make some agents excel in their work with buyers? Well, this was the focus of a recent study and it’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

The Study into Buyer’s Agents

The study was conducted by a company called WizeHire, which evaluated the natural traits and strengths of the top performing real estate agents. Using a wide array of validated personality profiles, the researchers set out to identify what — if any — characteristics correlated only with top performers in this particular real estate sales niche

The study evaluated profiles in the DISC Index and Values Index. “The DISC Index measures an individual’s natural behavioral style, which directly affects their strengths and weaknesses when it comes to tasks and actions. It can be seen as ‘how’ someone gets the job done. On the other hand, the Values Index measures one’s motivational preferences or passions, which affects how engaged they will be in a given role. The more motivated and excited one is for their culture and work, the better they perform and the more satisfaction and longevity they have in that work.”

The study examined a total of 8,791 agents over a timeframe of six months. Approximately 5,500 agents were buyer’s agents and of this group, 17% (944) were considered top performers.

What Makes a Top Buyer’s Agent?

So what did the study reveal? Well, the data uncovered some interesting findings:

Top Buyer’s Agents Were Very Relatable — The most successful agents were interactive and engaging, with qualities that allow them to more easily, and efficiently, connect with clients. This group was filled with extroverts who are outgoing and social. Those who were at the opposite end of the spectrum struggle with proactively meeting new people or comfortably socializing.

Top Buyer’s Agents Were Very Stable — The best buyer’s agents were found to be naturally good at making others feel comfortable, safe, secure and supported. In other words, the best buyer’s agents are good at dealing with people who are feeling somewhat stressed. They tend to have a natural ability to calm them and provide stability, which is great when someone is stressed over a buying decision.

Top Buyer’s Agents Were Fairly Dominant — The top agents showed a moderate degree of dominance.  This trait helps them to be more understanding and patient with indecisive buyers, yet they’re decisive and assertive enough to give a gentle push when the need arises. 

Top Buyer’s Agents Gave LIttle Attention to Detail — This one may be a bit surprising, but it’s true! While this adversely impacts their ability to be organized, their strength is that they’re flexible enough to respond to their buyers’ needs. These agents were generally better-equipped to handle needy, indecisive client requests. It also makes them more creative and adaptable.

Top Buyer’s Agents Were Motivated by Money — One of the most significant study findings was the top buyers’ agents had a very strong economic drive. They are motivated to earn commissions than to learn new things, serve mankind, be in charge of their own destiny, achieve security or any of the other drivers we measured. Naturally, this works in their favor as it pushes them to work hard and bring results for their clients. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Whether you’re a buyer’s agent, a seller’s agent or routinely fulfill both roles, one thing that every professional needs is a great coach and mentor!

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

How to Become a Top Real Estate Agent

How to Become a Top Real Estate Agent

Today’s real estate industry is hyper competitive, especially with the internet, which offers tons of wonderful marketing opportunities to Realtors. It’s no longer possible to simply list a property on the MLS and leave it to sell itself. You need to take a more proactive approach in today’s real estate world. So how do you rise to the top? That’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

Refine Your Marketing Strategy

If you’re a real estate agent who wants to remain relevant and in business, you’ve got to change and refine your marketing strategy. In the past, it had been all about the listings and how many bedrooms a home had, but today, things are very different. This simple, cut-and-dry style of advertising just isn’t going to cut it.

The majority of individuals don’t want to be the focus advertising, therefore advertisements should focus on lifestyle, and all marketing should feel authentic and organic.

Periodically, take a step back and evaluate your marketing. Is it working? Are your clients looking for something different? What are you doing to make yourself indispensable? The world is quickly changing, and if you aren’t prepared to adapt and evolve, you’ll get left behind while your competitors rise to the head of the pack.

Customize Your Service Offerings

Today’s most successful real estate agents maintain a focus on delivering a unique and customized experience.

So how do you achieve this? Focus on your clients and their needs this very moment.  Make sure each of your clients is getting serviced on their schedule, not yours. Your customers want everything to be about them, and anything you send them should be tailored specifically to their interests and needs. Personalize their experience from beginning to end. Focus on providing concierge-style services.

Establish a Memorable and Distinctive Brand

Creating a brand is an absolute must when it comes to the real estate industry, as it will allow you to be memorable and distinctive as you rise to the top. With good branding, you’ll be the Realtor they remember after looking at several real estate websites.

Good branding is one attribute that separates the outstanding agents from the mediocre agents. Clients need to feel that they can trust you with their home and a solid brand will do just that. Your brand should speak volumes about your services, knowledge and your success in bringing results.

With branding, the key is to be memorable and consistent.

Establish Yourself as a Leader in Your Industry

It’s critical for a top real estate agent to take the time to become established as an industry expert. When you are quoted in the news, and you provide a wealth of content online, you become a greater asset to your client.

Did you know that 80 percent of people prefer content to advertisements? That’s a big number. Your target audience is looking for content, and they want to know that you are the go-to expert. So leverage your website and blog to provide useful information to your clients while showcasing your knowledge. 

And don’t forget to emphasize your local knowledge. Your extensive knowledge on the real estate industry and the lifestyle available in the area are critical. Your audience is looking at you as their guide not only for their home, but also for the area. They rely on you to give them insight into everything there is to know about the area where they are focusing their search, especially if you live there.

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Judy Szablak has long been recognized as a front-runner for her use of technology in the real estate field. A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Could Real Estate Closings Soon Go Digital?

Could Real Estate Closings Soon Go Digital?

The impact of technology on today’s real estate market is undeniable. The internet and clever gadgets have changed the way in which people buy and sell homes. So what’s next on the horizon? Well, it’s possible that real estate closings could be next in line when it comes to going digital, as mortgage lenders have already headed in this direction.  In today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting, we’ll look at how the mortgage industry is using digital e-closings and how this could benefit home buyers too.

How is the Mortgage Industry Using eClosings?

The mortgage industry has started using digital platforms for its loan closing process, resulting in a faster, streamlined process for borrowers and lenders alike. 

With digital closings, lenders that can deliver faster closings. According to some reports, closings can be completed in 15 minutes or less, and with the documents immediately available after the closing. This also provides the opportunity for same-day funding — a major benefit for borrowers who are seeking to move quickly on a new home or other property.

This also appeals to the millennial demographic — a demographic that’s getting increasing attention in the real estate and mortgage industry. This tech-savvy generation is going to appreciate a forward-thinking real estate and lending professionals who utilize technology to create a transparent, efficient process that provides them with total access to the entire transaction. Brand loyalty is extremely high within this demographic, and a millennial customer could easily become a customer for life — another winning point for real estate agents if real estate closings ultimately head in the same direction. 

It’s also notable that these digital closings are allowing for greater accuracy. Errors comprise some of the most significant costs for lenders, and often, those errors arise from a lack of communication and/or coordination between all individuals who are involved in the transaction. 

Bringing all parties together in one collaborative environment eliminates some of these challenges and improve overall loan quality by reducing errors that can lead to costly post-closing issues. What’s more, a digital closing platform also speeds up the time to fund a mortgage and reduces overhead for closings. In the current process, lenders incur significant labor, materials and courier charges, most of which is passed on to the consumer.

According to some sources, a digital closing platform could save lenders up to $1,500 per loan. This is good news for borrowers and if the real estate industry begins to use e-closings, home buyers will also benefit because it stands to reason that digital real estate closings could also entail some significant savings. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Judy Szablak has long been recognized as a front-runner for her use of technology in the real estate field. A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

An Update on the 2016 Real Estate Market

An Update on the 2016 Real Estate Market

We’re more than half way through 2016, so now is the perfect time to take a look at how the real estate market has evolved so far this year and where it’s headed. After all, the real estate market has a major impact on your career, so it’s important to stay informed. So let’s take a peek at how the real estate market is performing in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

A Look at the 2016 Real Estate Market Conditions

In 2016, it has become clear that the real estate market has evolved into something that is much calmer and less tumultuous. In 2015, nationwide, home prices increased 4%, following a 6.4% hike in 2014. That’s according to Clear Capital, a provider of real estate data and analysis.

According to forecasts from Kiplinger, home prices will moderate even more in 2016, rising 3%, which is at the low end of the historical range.

Thus far, home values have increased in 236 of the 276 cities that are monitored by Clear Capital. But despite this rise, home prices remain nearly 19% below their peak, on average. Over the past year, prices rose by double digits in a few dozen cities, many of them clustered in areas that were hard-hit, with real estate still relatively cheap, such as Florida, Michigan, Nevada and California’s Central Valley region. This has not been the case for Connecticut, New England and other areas of the nation.  

Some of the cities with the biggest gains include Miami, which is up 10.1%, and Seattle, which is up by 10.6%. These regions have both benefited from a rise in sales to international investors.

In terms of supply, 2016 has been fairly tight for the housing market nationwide. Inventory has hovered at a five months’ supply (which is the time it would take to sell the current number of homes on the market at the current pace). This is considered an equally favorable figure for both buyers and sellers.

This year, many homeowners seeking to sell have faced a chicken-and-egg situation. They won’t list their home until they’ve found their next home, and they can’t do that until there are more houses for sale. But new construction has been on the low end so far this year, with developers seeing a shortage in construction loans, skilled labor and build-able lots. So it’s expected that this situation will continue for at least the foreseeable future. 

There’s also some good news in the area of home loans and equity. Interest rates are still quite low, while the number of homeowners who are upside down on their homes (owing more on their mortgage than their home is worth) is gradually decreasing. According to the latest figures from RealtyTrac, approximately 13% of homes with a mortgage are underwater by at least 25%.

In all, though, the real estate market remains in good condition, with movement in the right direction — great news for buyers, sellers and Realtors alike. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Ideas for Closing More Real Estate Sales

Ideas for Closing More Real Estate Sales

As a real estate agent, your career and financial success will depend upon your ability to close the deal. But that’s something that’s much easier said than done. After all, you’re not selling a $300 mobile phone or even a $50,0000 car. You’re selling a houses priced at several hundred thousand dollars or more! It’s the type of purchase people make just a few times in a lifetime, so it’s understandably challenging. But in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak, founder of Szablak Consulting, we’ll examine a few tips and tricks for closing more real estate sales. 

Make Every Communication a Marketing Opportunity

Every email, letter, blog post or social media post is a chance to market and promote yourself and your listings. So seize this opportunity and be sure that you always include some sort of marketing element to drive readers to your listings or your website. 

Get Your Own Real Estate Website

Many real estate agents assume that the generic landing page provided by their real estate agency is sufficient, but in reality, this only serves to promote your agency, not you as a Realtor and your unique brand! What’s more, these generic landing pages do little to actually promote your listings. 

In today’s internet-centric marketplace, if you don’t have a website, you might as well be invisible. It’s just as important as having business cards! The lack of a website makes you look unprofessional and you miss out on a chance to promote your property listings, while also collecting important marketing data from potential buyers and sellers. 

Write and Distribute Whitepapers and eBooks

When it comes to whitepapers and eBooks, there are few methods that are more effective at showcasing your knowledge. 

A whitepaper is just a more formal term for an informative report. Often, whitepapers include local real estate market data, along with some simple tips for buyers and sellers. You can even include a couple featured listings. Then, turn it into a PDF and add it to your website as a download, include it in emails to clients or share on social media.

You can go more in-depth by writing an ebook. Just be sure to address common questions and concerns. This will make your ebook or whitepaper something that your target audience wants to read! And once they’re finished, you’ll be the logical person to call for help listing a home or finding that dream property. 

Harness the Power of Social Media

If you’re not using Facebook, Twitter and other social media platforms, then you’re missing out on a huge opportunity for marketing your unique brand and your property listings!

Be creative, offer something of value to your followers (read: don’t be too self-promotional or it will be akin to watching a television channel that airs only commercials and no programs!) and post often! Social media is a powerful tool, but only if you use it in a consistent and professional manner. The latter point is also key. Vacation photos should be saved for your personal social media accounts. Be careful what you share with your clients. You want to appear personable yet professional. 

Connect With Clients, Colleagues and Connections on a Daily Basis

Make an effort to connect with at least a couple of people each day, simply to keep those lines of communication open.  You can use email, social media, phone calls, texts or any other platform that you’re comfortable using. Make it a point to connect with professionals in a related field, such as the mortgage lending industry. 

Strong relationships within the community and within your professional niche are perhaps the most powerful marketing tool that a real estate agent can possess. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Tips for Successful Career Planning

Tips for Successful Career Planning

As a real estate agent, you’ll have many different opportunities for your career. So as you move ahead, what types of goals should you be setting? How do you ensure that your career planning is successful? Well, that’s exactly what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

The Top Career Planning Tips for Realtors

Real estate is a unique field, with many opportunities and niches to explore. This gives Realtors many opportunities when it comes to career planning. So how do you plan for success and fulfillment? Consider these tips and tricks.

• Plan Annually. You visit the eye doctor, the veterinary clinic and get a yearly physical, so why not make your career planning an annual event too? Set aside one day (or weekend) each year to consider where you are now, where you’d like to go and how you’re going to get there. Make an effort to block out all distractions so that you have the time to truly focus on your career and what you want out of it. By planning on an annual basis (or more often if you need to), you’ll feel more secure in your career choice and direction. You’ll also feel better prepared for the many uncertainties and difficulties that may be in the future. 

• Reflect on Your Likes, Dislikes and Wants. Over time, your preferences and your priorities change, so your career goals must change accordingly. Make a two-column list; one column for “likes” and one for “dislikes” and use this to examine  your current job and career path. If your job and career still fall mostly in the like column, then you know you are still on the right path; however, if your job activities fall mostly in the dislike column, start thinking of how you can make a change to direct your career in a more fulfilling direction.  Also consider what it is you want or need from your career. Are you looking to make a difference? Is becoming financially independent a goal? Take the time to understand your motives because they have a major role in affecting your sense of happiness and fulfillment. 

• Record Your Accomplishments. Keep a good record of your career accomplishments, awards and even the goals you’ve accomplished. This can help you to create a winning resume when it’s time to search for a new job. Plus, these achievements are also useful for career planning. Reviewing your past accomplishments can bring light to forgotten successes. This can trigger a career shift that leads you onto a more fulfilling path. 

• Review Career Trends.  Keep your finger on the pulse of the real estate field, as it’s one that’s constantly evolving, especially with all of the new, innovative technology that’s emerging. This is producing lots of new career opportunities. It’s also important to remember that a career path that is expanding today could easily shrink tomorrow, so it’s important to understand where growth is expected within your real estate niche. You can also use this info to strengthen your unique selling proposition. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Tips for a Successful Career in Real Estate

Tips for a Successful Career in Real Estate

As a real estate agent, you’ll face many challenges as you’re starting out. So how do you overcome those challenges to grow and evolve into a successful Realtor with a thriving real estate career? Consider these career tips from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

What Career Tips Do I Need to Find Success in Real Estate?

There is no single career tip that can ensure success as a Realtor. Sales is a very multi-faceted profession, which requires a lot of motivation and commitment. Consider these tips to maximize your success in the real estate industry. 

• Use caution when implementing rules or principles learned from mentors who are not where you want to be in terms of overall success, net worth, happiness, family, fun and peace. You need to be cautious because that advice could lead you astray. It’s best to trust a mentor who has already achieved what you’re striving to achieve in your career. 

• Spend lots of time on lead generation, even when you have lots of clients. The most effective way to get to the top is to spend two hours or more focusing on lead generation activities. This will ensure you have a constant stream of clients, resulting in more consistent, steady commission checks. 

• Choose your courses wisely. Continuing education credits may not necessarily teach you the skills and strategies you need to sell more, earn more and have happier clients. So don’t choose your training solely based on continuing education requirements. Take additional courses that help to fill the gaps in your knowledge. 

• Find a trusted lender. A trusted lender can be a valuable ally for a real estate agent. So work to find a good, ethical lender who can assist your clients. This can prove to be a very valuable partnership that can bring benefits to your career and your clients. 

• Remember that you work for free until you arrive at the closing!  This is an essential point to keep in mind, so your goal should be to help your client get to that closing as quickly and as effectively as possible!

• Request preapprovals before showing properties. Some real estate agents will request potential buyers to provide evidence of financing preapproval prior to showing a property. This can help you to ensure that you focus your efforts on prospective buyers who are serious and financially capable of purchasing the property. This is especially important if you work as a buyer’s agent.

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Essential Branding Tips for Real Estate Agents

Essential Branding Tips for Real Estate Agents

As a real estate agent, you need to have a distinctive, memorable brand. But actually building a brand is way more challenging than most expect. So how do you build a super memorable brand that can actually help you grow your real estate career? Consider these Realtor branding tips from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

What is a Brand?

The key to successful branding is to first understand what a brand is and why it’s important. You can think of your brand as your professional identity; your one-of-a-kind professional flavor of sorts.

A brand should encompass and represent you as a professional, your philosophy, your experience and your niche, while appealing and resonating with your target audience. 

Your brand includes you and the way you do business, along with a distinctive logo and brand imagery that should be utilized in everything that you do, from your business cards and printed materials, to your website, letterhead and beyond. 

Your brand is essential because it makes you unique and memorable. A good brand should bring a specific idea or feeling to mind; it should be effective in conveying who you are and what you’re all about.

Tips for Building Your Brand as a Realtor

Once you understand what a brand is, it’s time to start building and using that brand! Ideally, you should work with a branding expert, but even when you work with a branding expert, there are a number of things you’ll need to do in order to ensure success.  Consider the following.

• Be Consistent – You must be consistent with your branding. You must use the same logo, color scheme and brand imagery with everything that you do, including your website, business cards, and printed materials. Inconsistency makes it impossible to achieve brand recognition.

• Differentiate – Your brand should make you distinctive and different from all others. If your brand is too similar to a competitors or too generic and “forgettable,” then it’s just not going to be effective. Your brand should set you apart in some way, highlighting your uniqueness, whether it’s your specialty, your approach, your level of experience or anything else that makes you unique and different. 

• Specialize – As you build your brand, you should strive to distinguish yourself as a specialist in a particular niche. What is your area of expertise? Where do you excel? Find your talent or niche and then capitalize upon that specialty, highlighting it as an offering that’s unique to you. 

• Know Your Target – You absolutely must know who you’re targeting with your brand. Who is your ideal client? What types of things appeal to that type of client? What’s unappealing to that type of person? These points must remain at the front of your mind when you develop your brand. There’s little use in developing a brand if it’s not appealing to your clients!

• Use Your Brand! – Once you develop a memorable, distinctive brand, you’ll need to start using that brand! Make up matching social media banners. Get new business cards. Change your email signature. Update your website. Get new letterhead. Print out new flyers. Your logo and other brand elements should be used in everything that you do to help promote brand recognition while maintaining consistency.

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

How to Convey the Benefits of Online Real Estate Marketing

How to Convey the Benefits of Online Real Estate Marketing

As a real estate agent, you stand to benefit significantly by leveraging the power of the internet as you market your real estate listings. Some Realtors maintain a modest marketing budget that may be used to cover some of the online marketing expenses, viewing them as a cost of doing business. But in other cases, you may wish to ask the client to cover the cost in full or in part. So how do you present the benefits of online real estate marketing? That’s exactly what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

What Are the Most Effective Forms of Online Real Estate Marketing?

Online marketing takes many forms and each marketing avenue offers its own set of benefits. Some approaches are more effective for certain audiences and less effective for other target audiences. So let’s take a look at the different types of online real estate marketing and who can benefit from each one.  Understanding these points is essential if you’re going to convince your client that this is a good option for selling their home. 

• Real Estate Marketing  Videos – Video marketing is very effective for all demographics and age groups. This option is very diverse, as you can opt for an aerial drone video (especially effective for capturing the entire property and surrounding area), a property walk-through or simply a video slideshow of the property. Real estate marketing videos can be promoted via email marketing campaigns, on social media and via your website or landing pages. They’re also effective for targeting buyers outside of the immediate area; buyers who may not be able to visit the property in person.

• Virtual 3D Tour Videos – Virtual 3D video tours are a super effective technique for connecting with out-of-state and international buyers, who may be unable to view the home in person. Additionally, these tours can really sway an on-the-fence buyer who may not have been prompted to book a showing after viewing the written description and images. 

• Home Staging Photos and Virtual Home Staging Images – Home staging is a very effective strategy for selling a home, but virtual home staging is performed digitally, which enables you to show what’s possible for a property. This is especially effective for vacant homes that are notoriously tough to sell, along with homes that have outdated decor or clutter. Of course, it’s important to clearly indicate that the images are digital renderings. 

• Social Media Real Estate Marketing – Social media-based marketing campaigns can be very cost-effective and super effective at enabling you to connect with buyers from a diverse range of demographics. Social media marketing is especially effective for homes that show well in photos or videos. 

• Landing Page Marketing – Landing pages are micro-sites that provide you with a great way to promote your properties. You can share those landing pages on social media, via email campaigns or on your website. Landing pages can also be used with pay per click advertising and other varieties of online advertising. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Future Shortage of Real Estate Agents is Predicted

Future Shortage of Real Estate Agents is Predicted

If you’re considering a career in real estate, now may be a better time than ever before. And for existing real estate agents, you may find that your client base is growing steadily because the latest figures released by the National Association of Realtors has revealed that the nation’s pool of Realtors is gradually decreasing. In today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting,  we’ll explore why this is happening and what it means for the industry.

According to the National Association of Realtors, figures from 2015 reveal that just 2% of real estate agents were under the age of 30. A survey of California Realtors revealed that the average age amongst real estate agents was 58, reflecting an increase from 55 just one year prior.

On average, more than 40% of all Realtors are age 60 or older. And in 2015, it’s estimated that more than 100,000 Realtors retired or left the industry for other reasons. 

With figures such as these in mind, it’s believed that the aging real estate work force, combined with minimal recruitment is going to lead to a steady decrease in the number of real estate agents in the nation. 

Why Are There So Few New Real Estate Agents?

Getting started as a Realtor can be challenging due to the lack of a weekly paycheck. As a result, most real estate agents start out gradually, pursuing a career in real estate as a part-time job. This is especially true for the younger demographic of 20-somethings and 30-somethings, as they’re less likely to have several months worth of income set aside to cover the bills while they get established in a new career niche. Plus, the average American in their 20s or 30s will also have tens of thousands of dollars in student loan debt, which only complicates the equation..

To pull in more Realtors, real estate firms may soon start to offer incentives, such as weekly compensation for the first six to nine months, which could allow new agents to pursue a career on a full-time basis. 

Some may also fear that the popularity of online real estate websites could render Realtors redundant in the not-so-distant future, but most experts agree that the need for real estate agents will remain constant. In fact, the most successful Realtors at those who have found ways to leverage technology to complement their marketing and sales skills. The internet allows for some powerful marketing capabilities — but only if you use the proper strategy.

What Does a Real Estate Agent Shortage Mean for Me?

For current or soon-to-be real estate agents, the predicted real estate agent shortage could actually bring benefits in the terms of more clients and more listings.

This could mean greater job security and more opportunities for newer agents, who often struggle to get listings when they’re just starting out. So in many ways, now may be the ideal time to get into the industry. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Career Tips for Realtors: How to Get Motivated

Career Tips for Realtors: How to Get Motivated

As a real estate agent, much of your day is spent alone. Real estate agents must be self-starters with a fair bit of self-discipline in order to succeed. That’s because there’s no supervisor or boss watching your every move. In fact, if you decide to cut out early, chances are, there’s nobody who’s going to hold you accountable. So how do you find the motivation you need to succeed? In today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting,  we’ll explore a few career tips for Realtors, with advice on how to find (and keep) the motivation you need to succeed in today’s hyper competitive real estate field.

Career Tips for Real Estate Agents: Stay Busy

Keeping yourself busy with lots of appointments and other tasks is important for those who struggle with motivation. Appointments are actually a great way to help you find motivation at the start of the day if you struggle to get out of bed in the morning.

By scheduling an appointment at the beginning of your day, you will give yourself a reason (with accountability involved!) to get up and going. Many find it easier to find that motivation when there’s another person — like a client — holding you accountable. And once you’re up and going for the day, it’s a lot easier to keep going.

Tips to Find Motivation: Set Goals and Remind Yourself of Why They’re Important

Learn how to set goals effectively. The most popular approach involves using the SMART goal setting technique. This will help you to establish objectives that are specific, measurable, achievable, relevant and timely.

Once you have your goals, you can develop a plan to actually achieve those objectives. This plan can help give shape and structure to your day and many find that it’s easier to find motivation when their day is well-structured. 

And when you’re struggling to stay motivated, remind yourself of why those goals are so important to you. What’s at stake? Why do you want to achieve that particular objective? If you find that you’re just not motivated by this goal, then it may be worth reconsidering and reflecting upon whether that particular objective is really right for you. Would another goal or even another career direction serve you better?

Tips for Realtors Seeking Motivation: Develop a Routine

Routine is important and it can help you to “get in the groove” as you start your work day. Many real estate agents struggle with the lack of routine since each day is truly unique. But by starting your day in a particular way, you’ll find that it’s much easier to get into a good “zone” for productivity. 

It’s also important to take a break from the routine to avoid burnout. Many real estate agents — especially newer Realtors — struggle with burnout because this is a career field where you can easily find yourself working seven days a week.

Exhaustion and burnout can make it very difficult to find any sort of motivation, so make it a point to take time to recover, rest and regroup. Do not work seven days a week. Whether you take Mondays off or take a couple half-days, the choice is yours. But establish limits for your time off and do not schedule any appointments during those “off” times. Otherwise, you’ll create a recipe for burnout. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Location: 

472 Riverside Avenue, Westport, CT

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203.257.5892