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How Do You Sell to a Real Estate Investor?

How Do You Sell to a Real Estate Investor?

When selling a property, you need a winning strategy as a Realtor. But the approach that you choose to utilize when dealing with a real estate investor will be a bit different from the strategy that you would utilize with a typical homebuyer who’s searching for their dream home. So how can you seal the deal with the next investor who books a showing or comes to your open house events? That’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

How is a Real Estate Investor Different from Other Buyers?

Unlike a typical homebuyer, the average real estate investor is in it for one reason and one reason only: they’re in it for the money. Investors view this type of transaction as a business matter, so the focus is on turning a profit.

The key differential between an investor and a typical homebuyer is their state of mind. A typical homebuyer is seeking a place where they’ll likely live for several years or longer. Their personal preferences and opinions about the property matter. There’s also an emotional element involved in the home sale process, as you’re prompting the buyer to envision themselves living in the home .

An investor, on the other hand, is all business and their personal preferences matter very little since they’re not going to be living in the property. Hard facts and the bottom line matter most to this type of buyer.

It can be helpful to understand whether the investor is seeking to acquire the property as a rental holding or whether they plan to perform a “fix and flip,” whereby they perform upgrades and repairs, then re-sell the home.

There are some key differences, as an investor who’s seeking a rental holding may prefer a property that’s easy to subdivide into units and is located in an area that will appeal to renters. These issues are less relevant to a fix and flip investor, who will be focusing on the property’s flaws and how much it will cost to get the home into more salable condition.

Tips for Selling to a Real Estate Investor

If you’re new to real estate sales or simply haven’t dealt with many real estate investors, you’ll want to consider the following points:

  • Don’t focus on the emotional impact. Investors are focused on the bottom line, so you don’t need to prompt them to envision themselves in the house. Instead, take a more facts-centric approach. 
  • Do focus on the features that would make it a good rental property, such as the close proximity to the commuter rail, the sizable parking area and the potential for easy subdivision to create multiple living spaces. 
  • Do focus on the areas that could be improved or revamped if the investor is seeking to perform a “fix and flip.” 
  • Do highlight any transactional conveniences that the seller is willing to offer, such as a quick closing. 
  • Don’t place lots of emphasis on the aesthetic aspects such as paint colors. Investors aren’t as interested in this type of thing; they’re more focused on what updates or repairs will need to be made and how easily they can flip or resell the property. 
  • Do emphasize any recent updates or upgrades, as this is one less thing that the investor will need to address!
  • Do mention local property value trends if it’s relevant. For instance, if the area has seen a dramatic rise in property values in the past year, this trend may be especially interesting to an investor. 

In all, the bottom line is to keep the investor’s mindset and their goals in mind when you show the property. They’re not emotionally-driven like a typical buyer; they’re more business-driven, which is a key distinction. With these points in mind, you’ll find you’re far more effective at sealing the deal when you show a home to a real estate investor. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Getting started in real estate and setting off down the path toward success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

What Do Owners Need to Disclose When Selling a Home?

What Do Owners Need to Disclose When Selling a Home?

When selling a property, whether it’s a home or commercial property, there are a number of disclosures that are mandated by law. In fact, some of these real estate disclosures go far beyond a leaky roof or the basement’s propensity to flood in heavy rains. Plus, there are differences from state to state, which can complicate matters even further. So what do residents need to disclose? A refresher can be helpful for real estate agents, so that’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

What Real Estate Disclosures Are Required When Selling a Home?

The general rule when it comes to real estate disclosures is this: the homeowner (or property owner) must disclose any and all information that could impact the value of the property and the property’s desirability to the potential buyer. 

On a practical level, this requirement is designed to protect home buyers from a situation where a property owner conceals important information in an attempt to sell the home to an unsuspecting buyer. For example, if a buyer purchases a home in the middle of winter, there may not be any evidence present to indicate that this home’s basement is prone to flooding when heavy rains occur during the springtime. There are some properties that flood on a fairly regular seasonal basis, so this would be a good example of a mandatory disclosure because it’s something that the new owner would need to know since water damage can have a major impact on property value. 

Other examples of issues that would necessitate disclosure include a leaky roof, prior fire damage, prior flood and water damage, and damage from natural disasters, such as earthquakes. 

In California, which is a state that’s known for having some very stringent disclosure requirements for real estate, homeowners are required to disclose if there has been a death in the home in the past three years. While at first glance, this may seem like a rather odd requirement that’s seemingly designed to protect the superstitious folks who believe in hauntings, a death on the property can have some significant effects in terms of the structure’s value. 

For example, if someone died inside the home and the body was not found for several weeks, then this would create a situation where the remains would be allowed to decompose. Body fluids can seep into floorboards, walls, ceilings and even into concrete. The odor can also be very extreme, penetrating the home in a manner that’s extremely difficult to fully eradicate. The property may appear perfectly normal under most circumstances, but hot, humid conditions tend to amplify odors, so a home that’s typically odor-free may mysteriously take on an unsettling odor of death in the summer heat.

A home that’s the site of a notorious crime could attract visitors and macabre tourists — a fact that a potential buyer would definitely want to consider when purchasing the property. (Though in some rare instances, a property’s macabre history can serve as a major selling point!)

California even requires homeowners to reveal the presence of neighborhood issues that can impact qualify of life. For example, if the neighbor’s dogs bark incessantly, this would be considered a mandatory disclosure. California also requires real estate sellers to disclose that there is a database of registered sex offenders and if one of these individuals happens to live in your area, it could become a factor in your home sale. 

So what happens if a seller fails to disclose key information about the property? Well, if the buyer has reason to believe that the prior owner was aware of the problem, but failed to disclose that information prior to the sale, then the buyer may take the seller to court to seek damages. It’s also possible that a Realtor could face some adverse consequences if it’s discovered that the real estate agent was complicit in concealing and withholding information from the new buyer. 

To minimize the chances of a problem, Realtors should encourage their clients to hire a third party home inspector to visit the property. This can provide your client with greater peace of mind since they can proceed into the transaction with confidence knowing that there’s little chance of any unrealized issues causing a problem down the road. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Getting started in real estate and setting off down the path toward success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Realtors Being Targeted by Cybercriminals

Realtors Being Targeted by Cybercriminals

Cybercriminals have been targeting real estate agents and other industry professionals, so it’s important to be on the lookout and aware of this and other schemes that could be used to steal your clients (and their information), your finances or even worse, your identity. That’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

How are Cybercriminals Targeting Real Estate Professionals?

Real estate professionals have found themselves on the receiving end of the latest scheme, described as a phishing scheme designed to get real estate agents and other industry professionals to disclose sensitive information about their clients. In some cases, the phishers pretend to represent a mortgage lender or other industry professional who claims to be working with a particular client. They may ask you to “confirm” information, while prompting you to reveal additional details. 

In other cases, the cybercriminals may simply pose as a potential client with a note that prompts you to click a link or attachment that installs malware onto your computer. These malware programs are quite sophisticated and they can be used to access your clients’ contact information, your email newsletter mailing list, phone numbers, saved passwords and other important information. 

How to Avoid Becoming a Victim of Cybercriminals

Real estate agents handle some sensitive personal information for their clients and it’s not uncommon for a Realtor to have hundreds or thousands of client email addresses and phone numbers. That information is valuable to cybercriminals, who may copy the information, selling those lists for a profit. 

So consider these tips to keep your clients and yourself safe on the web:

• Never follow through on any sort of financial transaction or disbursement instructions provided via email without first confirming this information on the phone. It’s relatively easy for an individual to pose as an escrow officer or an assistant for a real estate attorney, offering “instructions” that could help them to pull off a scheme. So always confirm the matter with someone on the phone. And be sure that you initiate the call. Do not use any phone number contained within the email (verify the number independently in your contact book) and don’t ask them to call you. 

• Never click on any suspicious links or attachments contained within an email. Only open documents and links from a trusted source. If you’re uncertain about the link or attachment, err on the side of caution and do not open it. 

• Use caution when dealing with someone whom you’ve never met in person or who asks you to do something on their behalf. While there are some cases where a buyer in another area may reach out to a real estate agent in an area where they’re seeking to buy property, it’s important to use extreme caution when dealing with this type of individual, particularly if they ask you to visit a location or perform a task on their behalf. 

Also beware of any email containing extremely poor grammar and spelling errors, especially if the email contains other cause for concern. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Getting started and finding success can be a challenge, especially in a competitive field like real estate. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

How to Choose a Real Estate Niche as Your Specialty

How to Choose a Real Estate Niche as Your Specialty

If you’re starting out in your real estate career or are looking for a way to take your real estate career to the next level, you may want to consider selecting a real estate niche as your specialty. Specialists have a major marketing edge over generalists and it’s much easier to carve out a name for yourself when you have a defined area of specialty. So how do you choose a specialty or niche? Well, that’s exactly what we’ll discuss in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

Why is it Important to Pick a Real Estate Niche?

As we explored in a recent article, choosing a real estate specialty is important because it allows you to refine your skills in a fairly narrow area, thereby enabling you to rise to the front of your field with much greater ease (compared to rising to the head of the pack as a generalist.)

Choosing a real estate niche gives you a wonderful marketing and self-promotion angle, as a prospective client is far more likely to choose the specialist over the generalist. Realistically, the generalist’s broad range of skills don’t offer a benefit to most clients since they usually need just one type of property. For instance, it’s not everyday that you encounter a client who’s seeking out and industrial property to rent and a condominium for sale.  

How Do You Choose the Perfect Real Estate Niche?

There are many points to consider as you choose the right real estate specialty or niche for your unique skill set, strengths and weaknesses. Here are some key points to keep in mind. 

• Are you a strong marketer? A niche like commercial real estate will require some very adept marketing skills as you won’t have the advantage of visibility on the MLS. Other niches, such as residential rental properties, tend to be a lot easier to market and move, plus the high volume means you’ll gain lots of experience. So consider how much marketing savvy you have (or are willing to acquire), because this plays a vital role in how successful you’ll be in certain niches. 

• Are you more comfortable with buyers or sellers? Ideally, a real estate agent should feel comfortable with both buyers and sellers. But you can narrow your specialty even further by working with primarily buyers (or renters) or primarily sellers, so this is a key consideration. For example, if you focus on rental properties or vacation rentals, you may have the advantage of working with the same property owners over and over again. So if you happen to do well with consistency, then this may be a good match for you. 

• What type of demographic are you most comfortable with? Each real estate niche has a unique client demographic, so it’s important to consider who you feel most comfortable with. Some will feel very awkward with wealthier, well-educated clients in the luxury niche, while others prefer this clientele. Some may do well with business-savvy landlords and business owners in the commercial real estate niche, while others may not really understand their priorities and concerns. And that leads us to another point – you must really understand what matters to your clients. The concerns of a luxury home buyer are going to be very different from a client seeking a vacation rental or an office building owner seeking to find new tenants. If you don’t already know your clients, you’ll need to be committed to getting to know them in order to succeed. 

• What type of experience do you have? If you have a lot of experience in a particular niche, then it may make sense to become a specialist in that area. Also, you’ll want to consider the strength of a specific niche in your area. For example, if you live in a community with lots of vacation rentals, then this may be a great niche, whereas other communities have no vacation rentals to speak of. Similarly, there are some areas have a thriving business community, whereas others may have very little commercial property, making it a challenging specialty. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Finding the right real estate niche and getting yourself on the path to success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

What is a Real Estate Niche and Why Do I Need One?

What is a Real Estate Niche and Why Do I Need One?

Are you just starting your real estate career? Real estate is a very diverse field and there are a number of different specialties and niches that you may want to consider. So why do you need a real estate niche? And what are the options? This is precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

Why Do I Need a Real Estate Specialty?

You’ve probably heard the phrase “Jack of all trades, master of none.” That’s the dilemma that many new real estate agents can face if they fail to find a real estate niche. You could end up a Jack off all trades and master of none, which places you at a serious disadvantage because you’ll be entering a hyper-competitive field with fellow Realtors who have many years of experience and expertise in one or more niche. 

When you focus on a specific real estate niche or specialty, you’ll gain expertise at a fairly rapid clip and it’s much easier to rise to the front of the pack when you’re one of the best at whatever it is that you choose to do. Conversely, it’s extremely challenging to become the best or one of the most in-demand agents if you remain a generalist.

The reality is that people come to a real estate agent with one specific type of real estate in mind. For instance, you don’t typically come to an agent seeking a new home and a business rental. So in reality, most clients don’t need a generalist; they need a specialist in the niche that they’re interested in.

What Are the Different Real Estate Niches?

There are lots of different real estate niches and specialties to consider. In some cases, you may need to attend special courses in order to earn a designation as a specialist, while others do not require any sort of continuing education. Let’s take a peek at a few of the most common real estate niches. 

• Luxury Real Estate — This is a potentially lucrative real estate niche, but it requires strong sales skills and an ability to really connect with a wealthier, more elite clientele. You need to be sure that you feel comfortable selling to and working with this type of client. If you’re the type of real estate agent who really likes to pamper and spoil your clients, then this is a niche that you may enjoy. 

• Commercial Real Estate — Commercial real estate can be far more challenging than residential properties due to a number of factors. Firstly, you don’t have the advantage of MLS listings, so you need to be an adept marketer in order to see to it that the property gets sold. Secondly, you’ll need to be comfortable working with a business-oriented clientele, with an entirely different set of concerns and priorities (when compared to a residential real estate client.) There are also a number of added complexities, such as zoning and land usage-related issues. But due to the high price tag on many commercial properties, this can prove to be a very lucrative niche if you have the right skill set. 

• Vacation Rentals — Vacation rentals and timeshares can be a very popular real estate niche in some areas of the country. This is one niche where location really has a major impact. You also need to have a lot of local knowledge since you’ll be selling more than just the property; you’re selling the vacation destination in many ways too. 

• Residential Rentals and Commercial Leases — Some real estate agents specialize in residential rentals or commercial leases. The target audience is quite different for these two niches, so generally, you would only specialize in one or the other. But the commission structure is similar. Some say that residential rental properties tend to be a bit easier for newer agents who are just starting out and need time to refine their sales skills. This is because the commitment with a rental is much less than what you would see with a home purchase, so buyers are generally more willing to overlook some of the flaws and sign the lease. Commercial leases are a bit more challenging since the logistics and cost of moving a business are far greater than what you would see when moving a home. Plus, you do not have the advantage of MLS when dealing with commercial properties, so there’s that added obstacle as well. 

• Distressed Properties, Foreclosures & Investment Properties — Distressed properties, such as short sales and foreclosures, require a fair bit of expertise and experience dealing in issues that are unique to this type of transaction. So this is one area where you can gain a lot of unique, niche-specific experience as a real estate agent. Although actually acquiring the necessary knowledge in the first place can be a challenge so ideally, you’ll have a mentor or career consultant who is familiar with this niche. 

Investment properties are another related niche, as investors frequently seek out distressed properties, REOs and homes that make a suitable candidate for a fix and flip. Although some investors may be hesitant to use a Realtor’s services in an attempt to save money, there are still some opportunities in this area. 

• Buyer’s Agent or Seller’s Agent? — In each of these areas of specialty, there is room for a sub-specialty as a buyer’s agent or a seller’s agent. Ideally, you should feel comfortable in both roles, as this will provide you with the most opportunities, but it’s always wise to spend some time focusing on buyers or sellers for a period of time so that you can refine your skills. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Finding the right real estate niche and getting yourself on the path to success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Are You Providing Security Tips to Your Clients?

Are You Providing Security Tips to Your Clients?

Safety and security are two issues that are often on the minds of real estate agents, but in addition to protecting yourself, it’s important to protect your clients. So do you offer your clients tips to keep their home and belongings secure while their home is listed on the market? This is an easy way to stand apart from all others in the field, especially if you’re meeting with prospective clients who haven’t formally retained your services.  In today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting, we’ll look at a few safety tips that you may want to consider passing along to your clients and potential clients in the form of a handout or ebook.

Security Tips for Homeowners: Lock Up Prescriptions

Prescription drug theft is a very real problem. It can occur during a private showing or an open house event when a visitor asks to use the restroom. Then, they go through your cabinets and help themselves to your prescription medications. 

This poses not only a practical problem for the homeowner, but it can also an ethical or even a legal issue, since the prescription holder is responsible for keeping their drugs in a safe location. 

So be sure to advise your clients to lock up their medications in a safe or other secure location. 

Security Tips for Homeowners: Put Away Valuables

Valuables take many forms, from mail and documents with personal information, to jewelry, artwork and electronics. Many sellers get complacent and assume the Realtor is looking out for their belongings, but it’s important that they take a proactive approach to keep their valuables safe. 

Remind clients that you cannot protect their valuables. In fact, there are some showings where you will not even be present. This is a key point because many sellers assume that their real estate agent is looking after their belongings. But this isn’t always possible or practical, especially in an open house environment. 

Ask your sellers to perform a walk-through of the house prior to each showing or open house event to ensure that nothing valuable has been left in plain view. 

As a real estate agents, you should also be cognizant when photographing the home. Avoid capturing and using marketing images of items that would be targeted by thieves, such as a large wine collection, valuable artwork or a state-of-the-art media room. 

Security Tips for Homeowners: Lock Your Doors and Be Cautious of Visitors

It’s important to remind clients to keep their doors locked at all times and beware that while on the market,their home may receive some unexpected visitors from individuals who are asking to see their home.

Instruct your clients on the proper procedures for showings: Only real estate professionals using the lockbox should gain access to their home. If someone comes to the home seeking a showing, refer them to your agent. 

It’s also wise to instruct your clients to perform a walk-through of the home upon returning after a showing or open house event to ensure the property is secure. It’s not unheard of for a burglar to attend an open house or showing and to unlock a door or window during the visit so they can return later and gain entry.

Of course, keeping yourself safe is a primary concern too. Read Realtor Judy Szablak’s tips for staying safe while out and about in the field. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

What Makes a Top Buyer’s Agent?

What Makes a Top Buyer’s Agent?

Have you ever wondered what makes some buyer’s agents rise above all the others? What traits and skills make some agents excel in their work with buyers? Well, this was the focus of a recent study and it’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

The Study into Buyer’s Agents

The study was conducted by a company called WizeHire, which evaluated the natural traits and strengths of the top performing real estate agents. Using a wide array of validated personality profiles, the researchers set out to identify what — if any — characteristics correlated only with top performers in this particular real estate sales niche

The study evaluated profiles in the DISC Index and Values Index. “The DISC Index measures an individual’s natural behavioral style, which directly affects their strengths and weaknesses when it comes to tasks and actions. It can be seen as ‘how’ someone gets the job done. On the other hand, the Values Index measures one’s motivational preferences or passions, which affects how engaged they will be in a given role. The more motivated and excited one is for their culture and work, the better they perform and the more satisfaction and longevity they have in that work.”

The study examined a total of 8,791 agents over a timeframe of six months. Approximately 5,500 agents were buyer’s agents and of this group, 17% (944) were considered top performers.

What Makes a Top Buyer’s Agent?

So what did the study reveal? Well, the data uncovered some interesting findings:

Top Buyer’s Agents Were Very Relatable — The most successful agents were interactive and engaging, with qualities that allow them to more easily, and efficiently, connect with clients. This group was filled with extroverts who are outgoing and social. Those who were at the opposite end of the spectrum struggle with proactively meeting new people or comfortably socializing.

Top Buyer’s Agents Were Very Stable — The best buyer’s agents were found to be naturally good at making others feel comfortable, safe, secure and supported. In other words, the best buyer’s agents are good at dealing with people who are feeling somewhat stressed. They tend to have a natural ability to calm them and provide stability, which is great when someone is stressed over a buying decision.

Top Buyer’s Agents Were Fairly Dominant — The top agents showed a moderate degree of dominance.  This trait helps them to be more understanding and patient with indecisive buyers, yet they’re decisive and assertive enough to give a gentle push when the need arises. 

Top Buyer’s Agents Gave LIttle Attention to Detail — This one may be a bit surprising, but it’s true! While this adversely impacts their ability to be organized, their strength is that they’re flexible enough to respond to their buyers’ needs. These agents were generally better-equipped to handle needy, indecisive client requests. It also makes them more creative and adaptable.

Top Buyer’s Agents Were Motivated by Money — One of the most significant study findings was the top buyers’ agents had a very strong economic drive. They are motivated to earn commissions than to learn new things, serve mankind, be in charge of their own destiny, achieve security or any of the other drivers we measured. Naturally, this works in their favor as it pushes them to work hard and bring results for their clients. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Whether you’re a buyer’s agent, a seller’s agent or routinely fulfill both roles, one thing that every professional needs is a great coach and mentor!

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

How to Become a Top Real Estate Agent

How to Become a Top Real Estate Agent

Today’s real estate industry is hyper competitive, especially with the internet, which offers tons of wonderful marketing opportunities to Realtors. It’s no longer possible to simply list a property on the MLS and leave it to sell itself. You need to take a more proactive approach in today’s real estate world. So how do you rise to the top? That’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

Refine Your Marketing Strategy

If you’re a real estate agent who wants to remain relevant and in business, you’ve got to change and refine your marketing strategy. In the past, it had been all about the listings and how many bedrooms a home had, but today, things are very different. This simple, cut-and-dry style of advertising just isn’t going to cut it.

The majority of individuals don’t want to be the focus advertising, therefore advertisements should focus on lifestyle, and all marketing should feel authentic and organic.

Periodically, take a step back and evaluate your marketing. Is it working? Are your clients looking for something different? What are you doing to make yourself indispensable? The world is quickly changing, and if you aren’t prepared to adapt and evolve, you’ll get left behind while your competitors rise to the head of the pack.

Customize Your Service Offerings

Today’s most successful real estate agents maintain a focus on delivering a unique and customized experience.

So how do you achieve this? Focus on your clients and their needs this very moment.  Make sure each of your clients is getting serviced on their schedule, not yours. Your customers want everything to be about them, and anything you send them should be tailored specifically to their interests and needs. Personalize their experience from beginning to end. Focus on providing concierge-style services.

Establish a Memorable and Distinctive Brand

Creating a brand is an absolute must when it comes to the real estate industry, as it will allow you to be memorable and distinctive as you rise to the top. With good branding, you’ll be the Realtor they remember after looking at several real estate websites.

Good branding is one attribute that separates the outstanding agents from the mediocre agents. Clients need to feel that they can trust you with their home and a solid brand will do just that. Your brand should speak volumes about your services, knowledge and your success in bringing results.

With branding, the key is to be memorable and consistent.

Establish Yourself as a Leader in Your Industry

It’s critical for a top real estate agent to take the time to become established as an industry expert. When you are quoted in the news, and you provide a wealth of content online, you become a greater asset to your client.

Did you know that 80 percent of people prefer content to advertisements? That’s a big number. Your target audience is looking for content, and they want to know that you are the go-to expert. So leverage your website and blog to provide useful information to your clients while showcasing your knowledge. 

And don’t forget to emphasize your local knowledge. Your extensive knowledge on the real estate industry and the lifestyle available in the area are critical. Your audience is looking at you as their guide not only for their home, but also for the area. They rely on you to give them insight into everything there is to know about the area where they are focusing their search, especially if you live there.

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Judy Szablak has long been recognized as a front-runner for her use of technology in the real estate field. A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Could Real Estate Closings Soon Go Digital?

Could Real Estate Closings Soon Go Digital?

The impact of technology on today’s real estate market is undeniable. The internet and clever gadgets have changed the way in which people buy and sell homes. So what’s next on the horizon? Well, it’s possible that real estate closings could be next in line when it comes to going digital, as mortgage lenders have already headed in this direction.  In today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting, we’ll look at how the mortgage industry is using digital e-closings and how this could benefit home buyers too.

How is the Mortgage Industry Using eClosings?

The mortgage industry has started using digital platforms for its loan closing process, resulting in a faster, streamlined process for borrowers and lenders alike. 

With digital closings, lenders that can deliver faster closings. According to some reports, closings can be completed in 15 minutes or less, and with the documents immediately available after the closing. This also provides the opportunity for same-day funding — a major benefit for borrowers who are seeking to move quickly on a new home or other property.

This also appeals to the millennial demographic — a demographic that’s getting increasing attention in the real estate and mortgage industry. This tech-savvy generation is going to appreciate a forward-thinking real estate and lending professionals who utilize technology to create a transparent, efficient process that provides them with total access to the entire transaction. Brand loyalty is extremely high within this demographic, and a millennial customer could easily become a customer for life — another winning point for real estate agents if real estate closings ultimately head in the same direction. 

It’s also notable that these digital closings are allowing for greater accuracy. Errors comprise some of the most significant costs for lenders, and often, those errors arise from a lack of communication and/or coordination between all individuals who are involved in the transaction. 

Bringing all parties together in one collaborative environment eliminates some of these challenges and improve overall loan quality by reducing errors that can lead to costly post-closing issues. What’s more, a digital closing platform also speeds up the time to fund a mortgage and reduces overhead for closings. In the current process, lenders incur significant labor, materials and courier charges, most of which is passed on to the consumer.

According to some sources, a digital closing platform could save lenders up to $1,500 per loan. This is good news for borrowers and if the real estate industry begins to use e-closings, home buyers will also benefit because it stands to reason that digital real estate closings could also entail some significant savings. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Judy Szablak has long been recognized as a front-runner for her use of technology in the real estate field. A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

An Update on the 2016 Real Estate Market

An Update on the 2016 Real Estate Market

We’re more than half way through 2016, so now is the perfect time to take a look at how the real estate market has evolved so far this year and where it’s headed. After all, the real estate market has a major impact on your career, so it’s important to stay informed. So let’s take a peek at how the real estate market is performing in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

A Look at the 2016 Real Estate Market Conditions

In 2016, it has become clear that the real estate market has evolved into something that is much calmer and less tumultuous. In 2015, nationwide, home prices increased 4%, following a 6.4% hike in 2014. That’s according to Clear Capital, a provider of real estate data and analysis.

According to forecasts from Kiplinger, home prices will moderate even more in 2016, rising 3%, which is at the low end of the historical range.

Thus far, home values have increased in 236 of the 276 cities that are monitored by Clear Capital. But despite this rise, home prices remain nearly 19% below their peak, on average. Over the past year, prices rose by double digits in a few dozen cities, many of them clustered in areas that were hard-hit, with real estate still relatively cheap, such as Florida, Michigan, Nevada and California’s Central Valley region. This has not been the case for Connecticut, New England and other areas of the nation.  

Some of the cities with the biggest gains include Miami, which is up 10.1%, and Seattle, which is up by 10.6%. These regions have both benefited from a rise in sales to international investors.

In terms of supply, 2016 has been fairly tight for the housing market nationwide. Inventory has hovered at a five months’ supply (which is the time it would take to sell the current number of homes on the market at the current pace). This is considered an equally favorable figure for both buyers and sellers.

This year, many homeowners seeking to sell have faced a chicken-and-egg situation. They won’t list their home until they’ve found their next home, and they can’t do that until there are more houses for sale. But new construction has been on the low end so far this year, with developers seeing a shortage in construction loans, skilled labor and build-able lots. So it’s expected that this situation will continue for at least the foreseeable future. 

There’s also some good news in the area of home loans and equity. Interest rates are still quite low, while the number of homeowners who are upside down on their homes (owing more on their mortgage than their home is worth) is gradually decreasing. According to the latest figures from RealtyTrac, approximately 13% of homes with a mortgage are underwater by at least 25%.

In all, though, the real estate market remains in good condition, with movement in the right direction — great news for buyers, sellers and Realtors alike. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Ideas for Closing More Real Estate Sales

Ideas for Closing More Real Estate Sales

As a real estate agent, your career and financial success will depend upon your ability to close the deal. But that’s something that’s much easier said than done. After all, you’re not selling a $300 mobile phone or even a $50,0000 car. You’re selling a houses priced at several hundred thousand dollars or more! It’s the type of purchase people make just a few times in a lifetime, so it’s understandably challenging. But in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak, founder of Szablak Consulting, we’ll examine a few tips and tricks for closing more real estate sales. 

Make Every Communication a Marketing Opportunity

Every email, letter, blog post or social media post is a chance to market and promote yourself and your listings. So seize this opportunity and be sure that you always include some sort of marketing element to drive readers to your listings or your website. 

Get Your Own Real Estate Website

Many real estate agents assume that the generic landing page provided by their real estate agency is sufficient, but in reality, this only serves to promote your agency, not you as a Realtor and your unique brand! What’s more, these generic landing pages do little to actually promote your listings. 

In today’s internet-centric marketplace, if you don’t have a website, you might as well be invisible. It’s just as important as having business cards! The lack of a website makes you look unprofessional and you miss out on a chance to promote your property listings, while also collecting important marketing data from potential buyers and sellers. 

Write and Distribute Whitepapers and eBooks

When it comes to whitepapers and eBooks, there are few methods that are more effective at showcasing your knowledge. 

A whitepaper is just a more formal term for an informative report. Often, whitepapers include local real estate market data, along with some simple tips for buyers and sellers. You can even include a couple featured listings. Then, turn it into a PDF and add it to your website as a download, include it in emails to clients or share on social media.

You can go more in-depth by writing an ebook. Just be sure to address common questions and concerns. This will make your ebook or whitepaper something that your target audience wants to read! And once they’re finished, you’ll be the logical person to call for help listing a home or finding that dream property. 

Harness the Power of Social Media

If you’re not using Facebook, Twitter and other social media platforms, then you’re missing out on a huge opportunity for marketing your unique brand and your property listings!

Be creative, offer something of value to your followers (read: don’t be too self-promotional or it will be akin to watching a television channel that airs only commercials and no programs!) and post often! Social media is a powerful tool, but only if you use it in a consistent and professional manner. The latter point is also key. Vacation photos should be saved for your personal social media accounts. Be careful what you share with your clients. You want to appear personable yet professional. 

Connect With Clients, Colleagues and Connections on a Daily Basis

Make an effort to connect with at least a couple of people each day, simply to keep those lines of communication open.  You can use email, social media, phone calls, texts or any other platform that you’re comfortable using. Make it a point to connect with professionals in a related field, such as the mortgage lending industry. 

Strong relationships within the community and within your professional niche are perhaps the most powerful marketing tool that a real estate agent can possess. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Tips for Successful Career Planning

Tips for Successful Career Planning

As a real estate agent, you’ll have many different opportunities for your career. So as you move ahead, what types of goals should you be setting? How do you ensure that your career planning is successful? Well, that’s exactly what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

The Top Career Planning Tips for Realtors

Real estate is a unique field, with many opportunities and niches to explore. This gives Realtors many opportunities when it comes to career planning. So how do you plan for success and fulfillment? Consider these tips and tricks.

• Plan Annually. You visit the eye doctor, the veterinary clinic and get a yearly physical, so why not make your career planning an annual event too? Set aside one day (or weekend) each year to consider where you are now, where you’d like to go and how you’re going to get there. Make an effort to block out all distractions so that you have the time to truly focus on your career and what you want out of it. By planning on an annual basis (or more often if you need to), you’ll feel more secure in your career choice and direction. You’ll also feel better prepared for the many uncertainties and difficulties that may be in the future. 

• Reflect on Your Likes, Dislikes and Wants. Over time, your preferences and your priorities change, so your career goals must change accordingly. Make a two-column list; one column for “likes” and one for “dislikes” and use this to examine  your current job and career path. If your job and career still fall mostly in the like column, then you know you are still on the right path; however, if your job activities fall mostly in the dislike column, start thinking of how you can make a change to direct your career in a more fulfilling direction.  Also consider what it is you want or need from your career. Are you looking to make a difference? Is becoming financially independent a goal? Take the time to understand your motives because they have a major role in affecting your sense of happiness and fulfillment. 

• Record Your Accomplishments. Keep a good record of your career accomplishments, awards and even the goals you’ve accomplished. This can help you to create a winning resume when it’s time to search for a new job. Plus, these achievements are also useful for career planning. Reviewing your past accomplishments can bring light to forgotten successes. This can trigger a career shift that leads you onto a more fulfilling path. 

• Review Career Trends.  Keep your finger on the pulse of the real estate field, as it’s one that’s constantly evolving, especially with all of the new, innovative technology that’s emerging. This is producing lots of new career opportunities. It’s also important to remember that a career path that is expanding today could easily shrink tomorrow, so it’s important to understand where growth is expected within your real estate niche. You can also use this info to strengthen your unique selling proposition. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Location: 

472 Riverside Avenue, Westport, CT

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203.257.5892