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Tips for Choosing a Real Estate Specialty

Tips for Choosing a Real Estate Specialty

Real estate has many different niches and specialties and as a real estate professional, it’s generally prudent to select a particular area that you can focus on as your specialty. Many Realtors are tempted to be “generalists,” but the problem with this approach is clear: you end up in a situation where you are a jack of all trades, but master of none. After all, most clients will come to you with one very specific need in mind. They don’t need a generalist in most cases; they want and need a specialist. But how do you choose the right specialty? That’s exactly what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak, founder of Szablak Consulting.

What Are the Different Real Estate Specialties?

The real estate industry is fairly unique in that there are many different specialties that a Realtor can choose from. By focusing on one area of specialty, you can dramatically increase your success in part, because you can refine your marketing to target a very specific type of client. This makes your marketing efforts more successful and you can place yourself in a position where you establish a good reputation in your chosen niche (and a good reputation leads to more word-of-mouth referrals, amongst other things.)

A few of the many real estate specialties and niches are:

  • Real Estate Buyers’ Agents;
  • Real Estate Sellers’ Agents;
  • Residential Real Estate (buyers and sellers);
  • Luxury Real Estate;
  • Real Estate Investors and Wholesaling;
  • Short Sales, Foreclosures and Distressed Properties;
  • Commercial Real Estate;
  • Commercial Leasing;
  • Residential Rentals (Multi-family homes and Apartment Buildings);
  • Vacation Rentals and Short Term Rentals; and
  • Land and New Developments.

These are some of the many real estate niches that you can choose from as a licensed Realtor. But how do you choose the right niche for your unique preferences, skills and strengths? 

How Do You Choose a Real Estate Niche?

When choosing a real estate niche or specialty, you’ll need to mull over a number of different points and considerations. 

• What are your strengths and weaknesses? This is really important as you want to choose a niche that complements your skill set and strengths. For example, if you’re weak when it comes to marketing, then commercial real estate may be a poor choice as commercial properties do not have the benefit of the MLS, so you must have the skill and knowledge required to promote the property’s availability. 

• What are your personal preferences? Do you enjoy working with a particular type of client or transaction? For example, if you enjoy working with a wealthier demographic and excel when it comes to catering to their needs, then luxury real estate may be a good fit. Conversely, if you enjoy working with business owners, then commercial real estate or commercial leases may be a better fit. If you have really strong communication skills and live in a region with a thriving tourism market, perhaps vacation rentals may be a good choice. Pick a specialty that you enjoy as you’re more likely to find success. 

• What niches are viable in your area? It’s important to choose a real estate niche or specialty with a strong demand in your area. For example, if you live in an area with little tourism, then as much as you would like to specialize in vacation rentals and other short term rentals, there may not be sufficient demand to make it worth your while. On the other hand, it’s generally best to avoid choosing a niche that’s over-saturated. It’s not impossible to rise to the front of the pack in a highly competitive, over-saturated niche, but it can be very difficult.  So really examine the local real estate climate and choose a niche that has sufficient demand, but ideally, is not over-saturated. 

Remember that while it’s beneficial to have a specialty, you don’t need to restrict yourself to this niche. Think of your specialty as an area of emphasis. You don’t need to turn away all other opportunities and if you find that you’re more attracted to a different niche — a common occurrence as your skill set and career grows and evolves — then you may choose to gradually transition to a different specialty. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Finding success in a hyper competitive field such as real estate sales can be challenging, but you’ll enjoy a major benefit from working with a career consultant like Judy Szablak. She can provide new and experienced real estate agents alike with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

How Can a Real Estate Consultant Help Grow Your Career?

How Can a Real Estate Consultant Help Grow Your Career?

Whether you’re a dentist, a writer or a real estate agent, there’s a significant learning curve when it comes to gaining the experience you need to really thrive and rise to the head of the pack in your field. You need to have knowledge in so many different areas, from marketing and advertising, to real estate laws and regulations, to sales, sales strategies and even the psychology of the buying and selling process. So it can be very helpful for a Realtor — especially those who lack experience in a particular real estate niche — to have access to a consultant who can offer guidance and advice. That’s exactly what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak, founder of Szablak Consulting.

What Can a Real Estate Consultant Do for You?

In the course of your work, you may encounter an especially challenging situation where you need to find a workaround to a significant obstacle. The process of buying and selling real estate can be challenging and less experienced Realtors may lack the strategies and insights they need to handle the situation fast and effectively. 

And it’s not just inexperienced novice real estate agents who can benefit from working with a real estate consultant. Even Realtors who have been working in the field for 5 or 10 years may encounter challenging scenarios that they’ve never dealt with before. What’s more, there are many different real estate niches, including residential real estate, commercial real estate, real estate investing, real estate rentals, seasonal and vacation rentals and distressed properties such as REOs, foreclosures and short sales. At some point in your career, you may choose to switch to a different niche, which carries its own unique challenges. 

For example, when Southern Connecticut Realtor Judy Szablak got started in commercial real estate, she realized that she would need to get very innovative with her marketing since her commercial properties didn’t have the advantage of being listed on the MLS. So while some homes will more or less market themselves by simply being listed on the MLS, this is not the case for commercial real estate listings. A Realtor in this same scenario may find themselves in need of ideas and advice to take their career to the next level.

Even the more experienced individuals who have their own ideas and strategies can gain useful insight from another real estate professional, as you can avoid the bumps and bruises associated with gaining insight “the hard way.” In many situations, you can also get advice that allows you to increase your efficacy or productivity.

While you may think “Oh, well I can always ask my colleagues,” this isn’t always the case. Colleagues who work locally are technically your competitor, even if they work for the same brokerage firm. This fact means that they may hold back, even if it’s on a subconscious level. And the reality is that you never know when a less-than-ethical individual may have bad intentions designed to lead you astray. 

When you work with a real estate consultant, you will have no doubt about their priorities and objectives — to help you succeed, boost productivity and increase your earnings. In addition to answering questions and addressing any issues that arise in the course of your work as a Realtor, your real estate consultant can also help by serving as an ally who offers encouragement, while also coaching you as you set and work toward goals. In fact, consultants are very effective in promoting career development and even personal development, as they create a sense of accountability that drives you to grow by pushing you to work toward your objectives. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Finding success in a hyper competitive field such as real estate sales can be challenging, but you’ll enjoy a major benefit from working with a career consultant like Judy Szablak. She can provide new and experienced real estate agents alike with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

How Can You Use Landing Pages for Real Estate Marketing?

How Can You Use Landing Pages for Real Estate Marketing?

In order to succeed in today’s highly competitive, technology-centric real estate industry, real estate agents are tasked with utilizing a broad range of different tools for marketing and promoting their services and the properties they’re selling or renting. Landing pages can be a useful tool for Realtors who focus primarily on sales, especially those who are seeking to sell a pricey property or need help to move a property that is proving to be more challenging to sell. So what are landing pages and how do you use them as a real estate agent? That’s exactly what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak, founder of Szablak Consulting.

What Are Landing Pages? How Are They Different From Websites?

Landing pages are single-page, stand alone micro-websites which are designed to achieve a very specific goal or objective, such as prompting individuals to make a phone call or book an appointment. 

While websites are larger and more general, landing pages are built with one very specific objective in mind, whether it’s growing your mailing list for potential buyers or finding prospective buyers who want to schedule a private showing of a home that you’re selling. So every element of the landing page is designed to capture the reader’s interest and to prompt them to perform some action, also known as a call to action or CTA.

For a real estate listing landing page, you would typically include a range of different information, including:

  • An image gallery of photographs (interior and exterior);
  • A map with the property’s location;
  • A detailed written description of the property;
  • Information on the price, square footage and other vital stats, such as the number of bedrooms and bathrooms;
  • Forms that can be used to arrange an appointment; 
  • Click-to-call buttons so mobile visitors can call by tapping a single button;
  • Information about the city and neighborhood where the property is located. 

Since landing pages are just a single page, they are quite cost effective and the timeframe for building one of these pages would typically be a matter of hours (versus days or weeks for a typical website.)

How Do I Use a Landing Page as a Real Estate Agent?

A landing page can be an extremely effective marketing tool, allowing you to promote a property or your services in a very targeted, specific manner. 

Landing pages can be shared on social media, used as the landing page for pay per click advertisements or included in your email marketing campaigns. You can also use a property landing page with other marketing materials, such as postcards, online property listings on classifieds sites or you even on your own website’s property listings. 

A landing page can also be great for interlinking on your own real estate blog (you do have a real estate blog, right?) and your colleagues’ blogs. 

The sky is truly the limit when it comes to using your real estate landing page as a marketing tool. Any time you would typically utilize a link to the MLS property listing, use the link to the landing page instead, as it will be optimized in a highly effective manner to drive sales!  (In fact, many layman struggle to really make sense of the data on MLS property listing pages, so all in all, they’re actually rather poor for use as marketing materials.)

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Finding success in a hyper competitive field such as real estate sales can be challenging, but you’ll enjoy a major benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

How Can eBooks and White Papers Help Grow Your Real Estate Career?

How Can eBooks and White Papers Help Grow Your Real Estate Career?

Real estate professionals are tasked with building a distinctive brand, while also proving their knowledge and expertise in a manner that makes them the obvious choice in a field where buyers and sellers are faced with dozens or even hundreds of choices! eBooks and white papers are two tools that you can use to demonstrate your knowledge and expertise in the real estate field, while also fulfilling other needs, such as providing your clients with answers to common questions or addressing  common concerns. That’s exactly what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

Why Do I Need a Real Estate eBook or White Paper?

Real estate agents need to stand out from the crowd and one way to achieve this is to demonstrate your knowledge and expertise. You can make a great impression without even speaking a word to a prospective client if you have marketing tools such as a well-branded website, a memorable social media presence and written materials such as eBooks or white papers. 

eBooks are great because there are really no rules in terms of length and scope. You make your own rules in this regard. The same goes for white papers, which are generally more informal documents that have a narrower scope when compared to ebooks. Whatever you choose, you can use these written materials as essential tools for connecting with and proving your worth to potential clients. 

The best real estate eBooks and white papers address questions and concerns that your buyers or sellers are confronting as they prepare to buy or sell a home. So if you’re primarily a buyer’s agent, you might write content on tips for making the most of your showings and important considerations while you’re viewing and comparing properties. If you work primarily as a seller’s agent, you may opt to write an article on how to prepare your home for showings and what to expect while your home is one the market. Any common concern or frequently asked question can serve as the basis of an ebook or white paper. 

These documents help you to achieve a few different goals and objectives:

  • They showcase your knowledge base and your commitment to your clients and their concerns and questions;
  • They help make you into a stand-out agent who is remembered by potential clients who are considering multiple Realtors;
  • They help to make the purchase and sale process a bit easier by equipping your clients with important knowledge and insights. 

What Should I Write About in a Real Estate White Paper or eBook?

The sky is truly the limit and there are no hard rules when it comes to the topic of your content, whether it’s a blog post, ebook or white paper. 

White papers tend to have a narrower scope and are primarily factual in nature. Examples of good white paper topics are local real estate market facts and figures, an overview of mortgage rates or an overview of closing costs that you must keep in mind when buying a home. 

On the other hand, ebooks tend to be longer and more comprehensive, offering an in-depth view of a topic, which could include advice and recommendations, facts and figures and other important insights. eBooks can quite literally cover any topic under the sun, from tips for choosing the right real estate agent for your needs, to an overview of the real estate purchase and sale process, advice for making the most of your real estate showings, a guide to home staging and preparing your house for showings and open houses, or an overview of real estate marketing options. 

Consider what questions and concerns you commonly address with clients and consider expanding upon these questions in a white paper or ebook. This allows you to address those concerns and queries in an effective way, while simultaneously showcasing your knowledge and experience in the field. 

Of course, not every real estate agent is a natural born writer. In fact, most Realtors are best served by hiring a professional writer to author their eBooks, white papers, blogs and other written content. As with all thing in business, it’s best to focus on whatever it is that you do best, while outsourcing other tasks that fall outside of your talents and skills. This includes writing. It’s better to maintain a focus on sales and real estate, while a professional writer handles your content. Remember, poorly written content can do more harm than good!

Once your content is complete, Realtors can give away their real estate white paper or ebook online and even in person, printing out copies for in-person client visits (more suitable for white papers than ebooks), emailing your content to prospective clients, offering downloads via your website or by promoting this content in your social media marketing campaign. Many Realtors use landing pages to connect with prospective clients, so it may make sense to offer a free ebook or white paper in exchange for subscribing to your email list, for instance. There are many uses and applications for this type of content. eBooks can even be sold by the download if you’re compelled. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Finding success in a hyper competitive field such as real estate sales can be challenging, but you’ll enjoy a major benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

What is the Realtor Code of Ethics?

What is the Realtor Code of Ethics?

As a real estate professional, you will be required to adhere to a fairly strict code of ethics that is designed to help maintain a high industry-wide standard that helps to provide clients with a bit more confidence in their Realtor. A real estate agent has access to their clients’ homes and Realtors are also involved in transactions that may involve hundreds of thousands or even millions of dollars, so there is a lot of room for a dishonest individual to do significant harm. In today’s article, Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting will help new Realtors understand the code of ethics which are typically in place at the national level, at the state level and at the local office level. 

What Ethical Standards Apply to Real Estate Agents?

Real estate agents are subject to a number of ethical guidelines and standards, which are typically emphasized during the training and education process that every agent undergoes as they work toward earning their real estate license. Each state’s Realtor association has slightly different ethical guidelines and the same is true for individual real estate brokerages.

The National Association of Realtors also maintains a code of ethics that apply to all members. If a real estate agent is found to be in violation of the code of ethics, that individual could find himself or herself subject to dismissal from the real estate organization and/or brokerage firm. Additionally, a licensed Realtor could also potentially lose their license if the ethical violation is sufficiently serious. The following are some of the guidelines that apply to real estate professionals.

• Protect and promote the interests of the client. This applies to Realtors who are representing a buyer, seller, landlord/property owner, tenant, investor or another client. There are some cases where a single real estate agent may act as a buyer’s agent and as the seller’s agent and in many cases, these transactions go on without a hitch, but if the buyer and seller have conflicting interests, then it’s generally best to call in another real estate professional to represent one of the parties. 

• Avoid exaggerating, misrepresenting or concealing important facts in a real estate transaction. A real estate agent must remain honest and forthcoming throughout the transaction, even if the truth could deter a potential buyer. 

• Realtors cannot buy, acquire an interest in or present offers from themselves, or an immediate family member  in a transaction unless they communicate to the owner and his or her real estate agent the fact that they have an interest in the property in question.

• Real estate professionals cannot accept a commission, profit, rebate (on a purchase made on behalf of the client) or another financial benefit unless their client is aware of and consents to this financial benefit. Realtors also cannot accept compensation from more than one individual without disclosing this fact to their clients and others directly involved in the transaction.

• Realtors are prohibited from making “knowingly and recklessly” making misleading or false statements about other real estate professionals, real estate firms or other real estate companies or their business practices. This is intended to prevent an individual from harming another’s business by spreading rumors or otherwise smearing a competitor, colleague or other industry professional.

• Realtors cannot deny services on the basis of gender, skin color, race or ethnicity, handicap, sexual orientation, gender identity, marital status or any other trait. To do so is considered discrimination. Professionals also cannot advertise or promote a property if the owner expresses a preference to one particular demographic or wishes to exclude a particular demographic. 

• Refer a client to a legal professional if legal issues arise. Some more complex transactions can involve legal matters. Therefore, Realtors must be careful to avoid offering advice or services that could be construed as legal advice or legal services. 

Violations of these ethical guidelines can even result in civil lawsuits in some instances, particularly in cases involving discrimination. Realtors are also required to cooperate with the authorities and others if they are asked to provide information, evidence or cooperate in another manner.

Notably, though, the NAR Code of Ethics holds that Realtors “shall not be subject to disciplinary proceedings in more than one Board of Realtors or affiliated institute, society or council in which they hold membership with respect to alleged violations of the Code of Ethics relating to the same transaction or event.”

Some aspiring real estate agents may wonder if they can get a real estate license and become a Realtor if they have a criminal record. The reality is that each state is unique in terms of its licensing criteria and requirements. Some states deny licensing to anyone with a felony conviction, while others focus more on the actual nature of the conviction. Crimes of moral turpitude — that is, offenses that could suggest poor character — tend to be the most problematic. Crimes involving dishonesty such as theft, fraud and white collar criminal offenses tend to be the most problematic.

It’s also important to remember that even if you get a real estate license, you may still need to undergo background checks when you seek to join a real estate firm. So it’s generally best to research your options prior to investing the time and effort in getting licensed. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Getting started in real estate and setting off down the path toward success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Tips for Novice Real Estate Agents

Tips for Novice Real Estate Agents

Getting started in a new career field can be a challenge and this is especially true for real estate agents, as it’s a career field that requires a lot of skill, dedication and motivation. So how do you maximize your chances of success as a new real estate agent? Well, that’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

Success Tips for Novice Real Estate Agents 

Real estate is a highly competitive field and it’s a career where nobody is going to hold your hand. What’s more, your financial rewards are a direct reflection of your skill and motivation level, which can be both a positive and a negative. 

If you’re a new real estate agent who’s hungry to succeed, consider these tips from an experienced real estate professional and consultant: 

• View real estate as a career, not a hobby. Many enter real estate on a part time basis due to the fact that there is no weekly paycheck. This makes it impossible for some to pursue a career in real estate without holding down another job at first. That said, it’s essential that you put in the time and effort that you would invest into a full-time gig. This will result in success that comes much faster than it would otherwise.

• Save money for times when sales are slim. A successful real estate career requires good money management skills because you’re not going to receive a steady weekly paycheck. Rather, you’ll receive larger lump sums. This can be a difficult change for many who are accustomed to a weekly wage. So put yourself on a weekly budget and set aside a fair portion of each commission check to build a savings account that will take you through the times when you don’t have a closing as expected. 

• Form a vast professional network. To succeed in real estate, you really do need to have a strong professional network. So make a concerted effort to attend networking events in person and join networking groups online. This can lead to many more opportunities than you may otherwise encounter. 

• Work with buyers and sellers. Many enter real estate with the idea that they will target only sellers or only buyers. And while this is a good idea further down the road, it’s best to work with both buyers and sellers when you’re starting out. This will allow you to refine both skill sets, while offering more opportunities to earn money. 

• Leverage technology to your benefit. Use technology to the maximum advantage. This is key for marketing in particular. From using social media and landing pages to promote property listings, to using drone technology to capture aerial videos, or capturing 3D virtual home tours and virtual home staging. You can also benefit from the many apps that can be used to track mileage, which is all tax deductible!

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Getting started in real estate and setting off down the path toward success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

How Do You Get a Real Estate Broker’s License?

How Do You Get a Real Estate Broker’s License?

At some point in your career, you may consider getting your broker’s license. So what is a real estate broker’s license and how does it benefit you and your career? Also, what’s involved with getting a broker’s license? Well, that’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

What is a Real Estate Broker? 

A real estate broker is a level above a real estate agent and a broker’s license allows you to start your own brokerage firm. You can opt to work alone or you may take on real estate agents to work under you, if you choose to move in this direction.

In addition to having all of the capabilities of a Realtor, brokers are also authorized to perform other tasks, such as establishing escrow accounts, handling earnest money deposits and beyond. 

How Do You Get a Broker’s License?

A broker’s license requires a fair amount of experience and education, as license-seeking real estate agents must take lots of classes in preparation to receive their license. The precise requirements for getting a broker’s license do vary a fair bit from state to state.

For example, in Virginia, a Realtor is required to complete a minimum of 60 hours of classes and they must pass both the state and national exams in order to gain a license. 

On the other hand, Virginia broker’s license candidates are required to complete an additional 180 hours of broker-related classes, in addition to passing state and national broker exams.

There are some fairly stringent requirements nationwide concerning who is eligible to get a broker’s license. In California, the requirements include:

  • The applicant must be at least 18 years of age;
  • The applicant must be a licensed real estate agent;
  • The applicant must have at least two years of experience working as a real estate agent. This two-years worth of experience only “counts” if it occurred sometime within the past five years. 
  • The applicant must disclose any criminal background. There are some cases where an individual’s criminal history may disqualify them from obtaining a real estate broker’s license. 
  • The applicant is required to complete at least eight college-level courses in real estate practice, real estate law, real estate finance, real estate appraisal and real estate economics or accounting. In addition to the five aforementioned course topics, which are all mandatory, applicants must complete an additional three college-level courses in the area of their choosing in order to arrive at the minimum of eight classes. Some of the class topics are escrow, business law, property management, real estate principles, real estate office administration, mortgage loan brokering and lending, advanced legal aspects of real estate, advanced real estate finance, advanced real estate appraisal, computer applications in real estate and common interest developments. 

Getting a real estate broker’s license involves a lot of hard work, but it’s an accomplishment that provides you with lots of new opportunities for growth in your real estate career. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Getting started in real estate and setting off down the path toward success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

How Do You Sell to a Real Estate Investor?

How Do You Sell to a Real Estate Investor?

When selling a property, you need a winning strategy as a Realtor. But the approach that you choose to utilize when dealing with a real estate investor will be a bit different from the strategy that you would utilize with a typical homebuyer who’s searching for their dream home. So how can you seal the deal with the next investor who books a showing or comes to your open house events? That’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

How is a Real Estate Investor Different from Other Buyers?

Unlike a typical homebuyer, the average real estate investor is in it for one reason and one reason only: they’re in it for the money. Investors view this type of transaction as a business matter, so the focus is on turning a profit.

The key differential between an investor and a typical homebuyer is their state of mind. A typical homebuyer is seeking a place where they’ll likely live for several years or longer. Their personal preferences and opinions about the property matter. There’s also an emotional element involved in the home sale process, as you’re prompting the buyer to envision themselves living in the home .

An investor, on the other hand, is all business and their personal preferences matter very little since they’re not going to be living in the property. Hard facts and the bottom line matter most to this type of buyer.

It can be helpful to understand whether the investor is seeking to acquire the property as a rental holding or whether they plan to perform a “fix and flip,” whereby they perform upgrades and repairs, then re-sell the home.

There are some key differences, as an investor who’s seeking a rental holding may prefer a property that’s easy to subdivide into units and is located in an area that will appeal to renters. These issues are less relevant to a fix and flip investor, who will be focusing on the property’s flaws and how much it will cost to get the home into more salable condition.

Tips for Selling to a Real Estate Investor

If you’re new to real estate sales or simply haven’t dealt with many real estate investors, you’ll want to consider the following points:

  • Don’t focus on the emotional impact. Investors are focused on the bottom line, so you don’t need to prompt them to envision themselves in the house. Instead, take a more facts-centric approach. 
  • Do focus on the features that would make it a good rental property, such as the close proximity to the commuter rail, the sizable parking area and the potential for easy subdivision to create multiple living spaces. 
  • Do focus on the areas that could be improved or revamped if the investor is seeking to perform a “fix and flip.” 
  • Do highlight any transactional conveniences that the seller is willing to offer, such as a quick closing. 
  • Don’t place lots of emphasis on the aesthetic aspects such as paint colors. Investors aren’t as interested in this type of thing; they’re more focused on what updates or repairs will need to be made and how easily they can flip or resell the property. 
  • Do emphasize any recent updates or upgrades, as this is one less thing that the investor will need to address!
  • Do mention local property value trends if it’s relevant. For instance, if the area has seen a dramatic rise in property values in the past year, this trend may be especially interesting to an investor. 

In all, the bottom line is to keep the investor’s mindset and their goals in mind when you show the property. They’re not emotionally-driven like a typical buyer; they’re more business-driven, which is a key distinction. With these points in mind, you’ll find you’re far more effective at sealing the deal when you show a home to a real estate investor. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Getting started in real estate and setting off down the path toward success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

What Do Owners Need to Disclose When Selling a Home?

What Do Owners Need to Disclose When Selling a Home?

When selling a property, whether it’s a home or commercial property, there are a number of disclosures that are mandated by law. In fact, some of these real estate disclosures go far beyond a leaky roof or the basement’s propensity to flood in heavy rains. Plus, there are differences from state to state, which can complicate matters even further. So what do residents need to disclose? A refresher can be helpful for real estate agents, so that’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

What Real Estate Disclosures Are Required When Selling a Home?

The general rule when it comes to real estate disclosures is this: the homeowner (or property owner) must disclose any and all information that could impact the value of the property and the property’s desirability to the potential buyer. 

On a practical level, this requirement is designed to protect home buyers from a situation where a property owner conceals important information in an attempt to sell the home to an unsuspecting buyer. For example, if a buyer purchases a home in the middle of winter, there may not be any evidence present to indicate that this home’s basement is prone to flooding when heavy rains occur during the springtime. There are some properties that flood on a fairly regular seasonal basis, so this would be a good example of a mandatory disclosure because it’s something that the new owner would need to know since water damage can have a major impact on property value. 

Other examples of issues that would necessitate disclosure include a leaky roof, prior fire damage, prior flood and water damage, and damage from natural disasters, such as earthquakes. 

In California, which is a state that’s known for having some very stringent disclosure requirements for real estate, homeowners are required to disclose if there has been a death in the home in the past three years. While at first glance, this may seem like a rather odd requirement that’s seemingly designed to protect the superstitious folks who believe in hauntings, a death on the property can have some significant effects in terms of the structure’s value. 

For example, if someone died inside the home and the body was not found for several weeks, then this would create a situation where the remains would be allowed to decompose. Body fluids can seep into floorboards, walls, ceilings and even into concrete. The odor can also be very extreme, penetrating the home in a manner that’s extremely difficult to fully eradicate. The property may appear perfectly normal under most circumstances, but hot, humid conditions tend to amplify odors, so a home that’s typically odor-free may mysteriously take on an unsettling odor of death in the summer heat.

A home that’s the site of a notorious crime could attract visitors and macabre tourists — a fact that a potential buyer would definitely want to consider when purchasing the property. (Though in some rare instances, a property’s macabre history can serve as a major selling point!)

California even requires homeowners to reveal the presence of neighborhood issues that can impact qualify of life. For example, if the neighbor’s dogs bark incessantly, this would be considered a mandatory disclosure. California also requires real estate sellers to disclose that there is a database of registered sex offenders and if one of these individuals happens to live in your area, it could become a factor in your home sale. 

So what happens if a seller fails to disclose key information about the property? Well, if the buyer has reason to believe that the prior owner was aware of the problem, but failed to disclose that information prior to the sale, then the buyer may take the seller to court to seek damages. It’s also possible that a Realtor could face some adverse consequences if it’s discovered that the real estate agent was complicit in concealing and withholding information from the new buyer. 

To minimize the chances of a problem, Realtors should encourage their clients to hire a third party home inspector to visit the property. This can provide your client with greater peace of mind since they can proceed into the transaction with confidence knowing that there’s little chance of any unrealized issues causing a problem down the road. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Getting started in real estate and setting off down the path toward success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

Realtors Being Targeted by Cybercriminals

Realtors Being Targeted by Cybercriminals

Cybercriminals have been targeting real estate agents and other industry professionals, so it’s important to be on the lookout and aware of this and other schemes that could be used to steal your clients (and their information), your finances or even worse, your identity. That’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

How are Cybercriminals Targeting Real Estate Professionals?

Real estate professionals have found themselves on the receiving end of the latest scheme, described as a phishing scheme designed to get real estate agents and other industry professionals to disclose sensitive information about their clients. In some cases, the phishers pretend to represent a mortgage lender or other industry professional who claims to be working with a particular client. They may ask you to “confirm” information, while prompting you to reveal additional details. 

In other cases, the cybercriminals may simply pose as a potential client with a note that prompts you to click a link or attachment that installs malware onto your computer. These malware programs are quite sophisticated and they can be used to access your clients’ contact information, your email newsletter mailing list, phone numbers, saved passwords and other important information. 

How to Avoid Becoming a Victim of Cybercriminals

Real estate agents handle some sensitive personal information for their clients and it’s not uncommon for a Realtor to have hundreds or thousands of client email addresses and phone numbers. That information is valuable to cybercriminals, who may copy the information, selling those lists for a profit. 

So consider these tips to keep your clients and yourself safe on the web:

• Never follow through on any sort of financial transaction or disbursement instructions provided via email without first confirming this information on the phone. It’s relatively easy for an individual to pose as an escrow officer or an assistant for a real estate attorney, offering “instructions” that could help them to pull off a scheme. So always confirm the matter with someone on the phone. And be sure that you initiate the call. Do not use any phone number contained within the email (verify the number independently in your contact book) and don’t ask them to call you. 

• Never click on any suspicious links or attachments contained within an email. Only open documents and links from a trusted source. If you’re uncertain about the link or attachment, err on the side of caution and do not open it. 

• Use caution when dealing with someone whom you’ve never met in person or who asks you to do something on their behalf. While there are some cases where a buyer in another area may reach out to a real estate agent in an area where they’re seeking to buy property, it’s important to use extreme caution when dealing with this type of individual, particularly if they ask you to visit a location or perform a task on their behalf. 

Also beware of any email containing extremely poor grammar and spelling errors, especially if the email contains other cause for concern. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Getting started and finding success can be a challenge, especially in a competitive field like real estate. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

How to Choose a Real Estate Niche as Your Specialty

How to Choose a Real Estate Niche as Your Specialty

If you’re starting out in your real estate career or are looking for a way to take your real estate career to the next level, you may want to consider selecting a real estate niche as your specialty. Specialists have a major marketing edge over generalists and it’s much easier to carve out a name for yourself when you have a defined area of specialty. So how do you choose a specialty or niche? Well, that’s exactly what we’ll discuss in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

Why is it Important to Pick a Real Estate Niche?

As we explored in a recent article, choosing a real estate specialty is important because it allows you to refine your skills in a fairly narrow area, thereby enabling you to rise to the front of your field with much greater ease (compared to rising to the head of the pack as a generalist.)

Choosing a real estate niche gives you a wonderful marketing and self-promotion angle, as a prospective client is far more likely to choose the specialist over the generalist. Realistically, the generalist’s broad range of skills don’t offer a benefit to most clients since they usually need just one type of property. For instance, it’s not everyday that you encounter a client who’s seeking out and industrial property to rent and a condominium for sale.  

How Do You Choose the Perfect Real Estate Niche?

There are many points to consider as you choose the right real estate specialty or niche for your unique skill set, strengths and weaknesses. Here are some key points to keep in mind. 

• Are you a strong marketer? A niche like commercial real estate will require some very adept marketing skills as you won’t have the advantage of visibility on the MLS. Other niches, such as residential rental properties, tend to be a lot easier to market and move, plus the high volume means you’ll gain lots of experience. So consider how much marketing savvy you have (or are willing to acquire), because this plays a vital role in how successful you’ll be in certain niches. 

• Are you more comfortable with buyers or sellers? Ideally, a real estate agent should feel comfortable with both buyers and sellers. But you can narrow your specialty even further by working with primarily buyers (or renters) or primarily sellers, so this is a key consideration. For example, if you focus on rental properties or vacation rentals, you may have the advantage of working with the same property owners over and over again. So if you happen to do well with consistency, then this may be a good match for you. 

• What type of demographic are you most comfortable with? Each real estate niche has a unique client demographic, so it’s important to consider who you feel most comfortable with. Some will feel very awkward with wealthier, well-educated clients in the luxury niche, while others prefer this clientele. Some may do well with business-savvy landlords and business owners in the commercial real estate niche, while others may not really understand their priorities and concerns. And that leads us to another point – you must really understand what matters to your clients. The concerns of a luxury home buyer are going to be very different from a client seeking a vacation rental or an office building owner seeking to find new tenants. If you don’t already know your clients, you’ll need to be committed to getting to know them in order to succeed. 

• What type of experience do you have? If you have a lot of experience in a particular niche, then it may make sense to become a specialist in that area. Also, you’ll want to consider the strength of a specific niche in your area. For example, if you live in a community with lots of vacation rentals, then this may be a great niche, whereas other communities have no vacation rentals to speak of. Similarly, there are some areas have a thriving business community, whereas others may have very little commercial property, making it a challenging specialty. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Finding the right real estate niche and getting yourself on the path to success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

What is a Real Estate Niche and Why Do I Need One?

What is a Real Estate Niche and Why Do I Need One?

Are you just starting your real estate career? Real estate is a very diverse field and there are a number of different specialties and niches that you may want to consider. So why do you need a real estate niche? And what are the options? This is precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.

Why Do I Need a Real Estate Specialty?

You’ve probably heard the phrase “Jack of all trades, master of none.” That’s the dilemma that many new real estate agents can face if they fail to find a real estate niche. You could end up a Jack off all trades and master of none, which places you at a serious disadvantage because you’ll be entering a hyper-competitive field with fellow Realtors who have many years of experience and expertise in one or more niche. 

When you focus on a specific real estate niche or specialty, you’ll gain expertise at a fairly rapid clip and it’s much easier to rise to the front of the pack when you’re one of the best at whatever it is that you choose to do. Conversely, it’s extremely challenging to become the best or one of the most in-demand agents if you remain a generalist.

The reality is that people come to a real estate agent with one specific type of real estate in mind. For instance, you don’t typically come to an agent seeking a new home and a business rental. So in reality, most clients don’t need a generalist; they need a specialist in the niche that they’re interested in.

What Are the Different Real Estate Niches?

There are lots of different real estate niches and specialties to consider. In some cases, you may need to attend special courses in order to earn a designation as a specialist, while others do not require any sort of continuing education. Let’s take a peek at a few of the most common real estate niches. 

• Luxury Real Estate — This is a potentially lucrative real estate niche, but it requires strong sales skills and an ability to really connect with a wealthier, more elite clientele. You need to be sure that you feel comfortable selling to and working with this type of client. If you’re the type of real estate agent who really likes to pamper and spoil your clients, then this is a niche that you may enjoy. 

• Commercial Real Estate — Commercial real estate can be far more challenging than residential properties due to a number of factors. Firstly, you don’t have the advantage of MLS listings, so you need to be an adept marketer in order to see to it that the property gets sold. Secondly, you’ll need to be comfortable working with a business-oriented clientele, with an entirely different set of concerns and priorities (when compared to a residential real estate client.) There are also a number of added complexities, such as zoning and land usage-related issues. But due to the high price tag on many commercial properties, this can prove to be a very lucrative niche if you have the right skill set. 

• Vacation Rentals — Vacation rentals and timeshares can be a very popular real estate niche in some areas of the country. This is one niche where location really has a major impact. You also need to have a lot of local knowledge since you’ll be selling more than just the property; you’re selling the vacation destination in many ways too. 

• Residential Rentals and Commercial Leases — Some real estate agents specialize in residential rentals or commercial leases. The target audience is quite different for these two niches, so generally, you would only specialize in one or the other. But the commission structure is similar. Some say that residential rental properties tend to be a bit easier for newer agents who are just starting out and need time to refine their sales skills. This is because the commitment with a rental is much less than what you would see with a home purchase, so buyers are generally more willing to overlook some of the flaws and sign the lease. Commercial leases are a bit more challenging since the logistics and cost of moving a business are far greater than what you would see when moving a home. Plus, you do not have the advantage of MLS when dealing with commercial properties, so there’s that added obstacle as well. 

• Distressed Properties, Foreclosures & Investment Properties — Distressed properties, such as short sales and foreclosures, require a fair bit of expertise and experience dealing in issues that are unique to this type of transaction. So this is one area where you can gain a lot of unique, niche-specific experience as a real estate agent. Although actually acquiring the necessary knowledge in the first place can be a challenge so ideally, you’ll have a mentor or career consultant who is familiar with this niche. 

Investment properties are another related niche, as investors frequently seek out distressed properties, REOs and homes that make a suitable candidate for a fix and flip. Although some investors may be hesitant to use a Realtor’s services in an attempt to save money, there are still some opportunities in this area. 

• Buyer’s Agent or Seller’s Agent? — In each of these areas of specialty, there is room for a sub-specialty as a buyer’s agent or a seller’s agent. Ideally, you should feel comfortable in both roles, as this will provide you with the most opportunities, but it’s always wise to spend some time focusing on buyers or sellers for a period of time so that you can refine your skills. 

Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

Finding the right real estate niche and getting yourself on the path to success can be a real challenge. But this is where you can benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.

If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.

Judy Szablak Consulting Real Estate Consulting Services and Professional Development for Real Estate Agents

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