As the temperatures warm up, so does the real estate market, as lots of homebuyers are eager to find the perfect home so they can get moved in and settled by early to mid-summer, with plenty of time to spare before the start of the new school year. Spring is a prime time for real estate agents, but in order to meet your full potential, it’s important that you use technology to your advantage. So how can you use technology to sell real estate faster? That’s exactly what we’ll explore in today’s article from Realtor Judy Szablak, founder of Szablak Consulting and a longtime Southern Connecticut Realtor with Caldwell Banker Residential Brokerage of Westport.
Using Social Media to Promote Your Property Listings
Social media is one of the most effective techniques for connecting with prospective buyers and sellers alike. This is especially true of home buyers who fall within the Millennial demographic, as this generation is far more likely to turn to the web and social media to find their next home.
For this reason, it’s essential that you have a prominent presence on social media outlets like Facebook and Twitter.
Using Virtual Home Staging to Sell More Homes
Virtual home staging involves the use of image editing software to revise interior photographs of a home, adding furniture and other finishing touches that can make the home appear more appealing.
The intent of virtual home staging is to depict what’s possible for a property. It’s especially useful for homes that are vacant, homes with very outdated furniture or properties that would be challenging to stage “in real life” for some reason or another.
If done improperly, virtual home staging can be rather controversial. Some real estate agents use image editing technology to alter more than just furnishings or paint colors. They may edit the images to make more extensive changes — changes that would be very costly or even impossible to achieve in “real life.” For this reason, it’s important to ensure that any revisions are realistic. For example, if there’s a water tower within view of the back porch, then you can’t edit out the water tower. Nor would it be ethical to remove a building that’s obstructing a home’s water view (or to add a water view when there is none!)
Utilizing Aerial Drones to Capture Real Estate Listings
Aerial drones provide Realtors with some eye-catching video that can really prove to be a valuable marketing tool. Aerial drone videos are now fairly easy to produce nationwide. This technology allows you to capture a bird’s eye view of the home and surrounding property. Drone videos are especially helpful for properties that are located amidst an especially beautiful setting, whether it’s a wooded area or a lovely coastal home that’s just a matter of yards from the ocean.
If you’re left thinking “These photos just don’t do justice to this property’s beauty!” then an aerial drone video could be precisely what you need to capture the home in an effective and compelling way.
Using Virtual 3D Home Tours to Sell Properties Faster
Virtual home tours can serve as a wonderful marketing tool in today’s high-tech, time-pressed society. This is especially true of properties that may be acquired as a vacation home or second home. In these cases, the prospective owner may not live locally, making a virtual home tour especially useful and attractive to these individuals.
What’s more, a virtual 3D home tour can help you to ensure that your property stands out from the pack, as relatively few real estate agents utilize this tool. This allows you to cultivate a greater sense of interest in those who are strong prospects, while reducing the number of individuals who are seeking a totally different type of home.
Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak
Technology can help you and your properties to stand out from the crowd. It’s a hyper-competitive niche, but the right strategies can lead you to success! Strategy development is one of Judy Szablak’s specialties as a career consultant. She can provide new and experienced real estate agents alike with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!
If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.