Millennials are accounting for an increasingly large portion of real estate buyers nationwide, but many of the tactics and strategies that are effective for older generations simply won’t work with this younger demographic (which currently, includes individuals born between 1980 and 2000. In short, you need a winning strategy to ensure that you can appeal to this group of home buyers as more and more make the transition from renter to homeowner. That’s exactly what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak, founder of Szablak Consulting.
Millennial Homebuyers Are Social Media Savvy
If you’re not advertising your property listings on social media, then you’re missing out on an opportunity to connect with 66 million potential homebuyers who fall into the millennial age bracket. Millennials comprise the largest segment of the buyer’s market, accounting for 35 percent, according to the National Association of Realtors (NAR.)
Millennials view social media as an integral part of life. It’s not a novelty. It’s a way of life. It’s how they communicate. So as a Realtor, you must have a social media presence if you expect your properties to show up on the millennials’ radar.
Also, showing that you, as a real estate agent, are open to communicating via social media, serves as an added perk that will make you more popular amongst this demographic. The reality is that clients aren’t going to go out of their way to connect with a Realtor or any other service provider for that matter, so making yourself available on social media opens a new line of communication.
Millennial Homebuyers Are Environmentally Savvy
Millennial homebuyers are more environmentally conscious than homebuyers in many other generations. For this reason, they’re more apt to appreciate eco-friendly features and energy-saving features in a home. So this is something you can really emphasize in your marketing if you have a property listing that fits the bill, with lots of eco-friendly and energy-efficient features.
Millennials are the most eco-conscious generation of homebuyers to ever exist, so it’s important to understand this when working with a member of this generation. It’s a core element of their identity as a social group. Therefore, your marketing should place an emphasis on features and attributes of a property that will appeal to this social sector.
Millennial Homebuyers Are Tech-Focused
Millennials grew up with technology in a way that no other generation has, so they place a tremendous emphasis on tech-related features in a home. Smart-home systems, high-tech appliances, and other technologically-advanced features are going to really appeal to this demographic. They can appreciate technology in a way that many older generations cannot, so it’s wise to emphasize any high-tech features of the property that you’re selling (particularly in your online marketing, as you can assume that they’re tech-friendly if they’re searching online for their next home.)
Additionally, keep in mind that millennials tend to fall into one of two categories: they tend to prefer turnkey homes that are live-ready or they favor the polar opposite — “fixer uppers” in need of lots of TLC. There are very few millennials who fall in the middle. So if you have a property listing that falls into one of these two categories, emphasize it in your marketing materials.
Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak
Finding success in a hyper competitive field such as real estate sales can be challenging, but you’ll enjoy a major benefit from working with a career consultant like Judy Szablak. She can provide new and experienced real estate agents alike with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!
If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.