Real estate professionals are tasked with building a distinctive brand, while also proving their knowledge and expertise in a manner that makes them the obvious choice in a field where buyers and sellers are faced with dozens or even hundreds of choices! eBooks and white papers are two tools that you can use to demonstrate your knowledge and expertise in the real estate field, while also fulfilling other needs, such as providing your clients with answers to common questions or addressing common concerns. That’s exactly what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.
Why Do I Need a Real Estate eBook or White Paper?
Real estate agents need to stand out from the crowd and one way to achieve this is to demonstrate your knowledge and expertise. You can make a great impression without even speaking a word to a prospective client if you have marketing tools such as a well-branded website, a memorable social media presence and written materials such as eBooks or white papers.
eBooks are great because there are really no rules in terms of length and scope. You make your own rules in this regard. The same goes for white papers, which are generally more informal documents that have a narrower scope when compared to ebooks. Whatever you choose, you can use these written materials as essential tools for connecting with and proving your worth to potential clients.
The best real estate eBooks and white papers address questions and concerns that your buyers or sellers are confronting as they prepare to buy or sell a home. So if you’re primarily a buyer’s agent, you might write content on tips for making the most of your showings and important considerations while you’re viewing and comparing properties. If you work primarily as a seller’s agent, you may opt to write an article on how to prepare your home for showings and what to expect while your home is one the market. Any common concern or frequently asked question can serve as the basis of an ebook or white paper.
These documents help you to achieve a few different goals and objectives:
- They showcase your knowledge base and your commitment to your clients and their concerns and questions;
- They help make you into a stand-out agent who is remembered by potential clients who are considering multiple Realtors;
- They help to make the purchase and sale process a bit easier by equipping your clients with important knowledge and insights.
What Should I Write About in a Real Estate White Paper or eBook?
The sky is truly the limit and there are no hard rules when it comes to the topic of your content, whether it’s a blog post, ebook or white paper.
White papers tend to have a narrower scope and are primarily factual in nature. Examples of good white paper topics are local real estate market facts and figures, an overview of mortgage rates or an overview of closing costs that you must keep in mind when buying a home.
On the other hand, ebooks tend to be longer and more comprehensive, offering an in-depth view of a topic, which could include advice and recommendations, facts and figures and other important insights. eBooks can quite literally cover any topic under the sun, from tips for choosing the right real estate agent for your needs, to an overview of the real estate purchase and sale process, advice for making the most of your real estate showings, a guide to home staging and preparing your house for showings and open houses, or an overview of real estate marketing options.
Consider what questions and concerns you commonly address with clients and consider expanding upon these questions in a white paper or ebook. This allows you to address those concerns and queries in an effective way, while simultaneously showcasing your knowledge and experience in the field.
Of course, not every real estate agent is a natural born writer. In fact, most Realtors are best served by hiring a professional writer to author their eBooks, white papers, blogs and other written content. As with all thing in business, it’s best to focus on whatever it is that you do best, while outsourcing other tasks that fall outside of your talents and skills. This includes writing. It’s better to maintain a focus on sales and real estate, while a professional writer handles your content. Remember, poorly written content can do more harm than good!
Once your content is complete, Realtors can give away their real estate white paper or ebook online and even in person, printing out copies for in-person client visits (more suitable for white papers than ebooks), emailing your content to prospective clients, offering downloads via your website or by promoting this content in your social media marketing campaign. Many Realtors use landing pages to connect with prospective clients, so it may make sense to offer a free ebook or white paper in exchange for subscribing to your email list, for instance. There are many uses and applications for this type of content. eBooks can even be sold by the download if you’re compelled.
Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak
Finding success in a hyper competitive field such as real estate sales can be challenging, but you’ll enjoy a major benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!
If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.