In order to succeed in today’s highly competitive, technology-centric real estate industry, real estate agents are tasked with utilizing a broad range of different tools for marketing and promoting their services and the properties they’re selling or renting. Landing pages can be a useful tool for Realtors who focus primarily on sales, especially those who are seeking to sell a pricey property or need help to move a property that is proving to be more challenging to sell. So what are landing pages and how do you use them as a real estate agent? That’s exactly what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak, founder of Szablak Consulting.
What Are Landing Pages? How Are They Different From Websites?
Landing pages are single-page, stand alone micro-websites which are designed to achieve a very specific goal or objective, such as prompting individuals to make a phone call or book an appointment.
While websites are larger and more general, landing pages are built with one very specific objective in mind, whether it’s growing your mailing list for potential buyers or finding prospective buyers who want to schedule a private showing of a home that you’re selling. So every element of the landing page is designed to capture the reader’s interest and to prompt them to perform some action, also known as a call to action or CTA.
For a real estate listing landing page, you would typically include a range of different information, including:
- An image gallery of photographs (interior and exterior);
- A map with the property’s location;
- A detailed written description of the property;
- Information on the price, square footage and other vital stats, such as the number of bedrooms and bathrooms;
- Forms that can be used to arrange an appointment;
- Click-to-call buttons so mobile visitors can call by tapping a single button;
- Information about the city and neighborhood where the property is located.
Since landing pages are just a single page, they are quite cost effective and the timeframe for building one of these pages would typically be a matter of hours (versus days or weeks for a typical website.)
How Do I Use a Landing Page as a Real Estate Agent?
A landing page can be an extremely effective marketing tool, allowing you to promote a property or your services in a very targeted, specific manner.
Landing pages can be shared on social media, used as the landing page for pay per click advertisements or included in your email marketing campaigns. You can also use a property landing page with other marketing materials, such as postcards, online property listings on classifieds sites or you even on your own website’s property listings.
A landing page can also be great for interlinking on your own real estate blog (you do have a real estate blog, right?) and your colleagues’ blogs.
The sky is truly the limit when it comes to using your real estate landing page as a marketing tool. Any time you would typically utilize a link to the MLS property listing, use the link to the landing page instead, as it will be optimized in a highly effective manner to drive sales! (In fact, many layman struggle to really make sense of the data on MLS property listing pages, so all in all, they’re actually rather poor for use as marketing materials.)
Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak
Finding success in a hyper competitive field such as real estate sales can be challenging, but you’ll enjoy a major benefit from working with a career consultant like Judy Szablak. She can provide new real estate agents with valuable insights and recommendations that give them a competitive edge in today’s real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!
If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.