Today’s real estate industry is hyper competitive, especially with the internet, which offers tons of wonderful marketing opportunities to Realtors. It’s no longer possible to simply list a property on the MLS and leave it to sell itself. You need to take a more proactive approach in today’s real estate world. So how do you rise to the top? That’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.
Refine Your Marketing Strategy
If you’re a real estate agent who wants to remain relevant and in business, you’ve got to change and refine your marketing strategy. In the past, it had been all about the listings and how many bedrooms a home had, but today, things are very different. This simple, cut-and-dry style of advertising just isn’t going to cut it.
The majority of individuals don’t want to be the focus advertising, therefore advertisements should focus on lifestyle, and all marketing should feel authentic and organic.
Periodically, take a step back and evaluate your marketing. Is it working? Are your clients looking for something different? What are you doing to make yourself indispensable? The world is quickly changing, and if you aren’t prepared to adapt and evolve, you’ll get left behind while your competitors rise to the head of the pack.
Customize Your Service Offerings
Today’s most successful real estate agents maintain a focus on delivering a unique and customized experience.
So how do you achieve this? Focus on your clients and their needs this very moment. Make sure each of your clients is getting serviced on their schedule, not yours. Your customers want everything to be about them, and anything you send them should be tailored specifically to their interests and needs. Personalize their experience from beginning to end. Focus on providing concierge-style services.
Establish a Memorable and Distinctive Brand
Creating a brand is an absolute must when it comes to the real estate industry, as it will allow you to be memorable and distinctive as you rise to the top. With good branding, you’ll be the Realtor they remember after looking at several real estate websites.
Good branding is one attribute that separates the outstanding agents from the mediocre agents. Clients need to feel that they can trust you with their home and a solid brand will do just that. Your brand should speak volumes about your services, knowledge and your success in bringing results.
With branding, the key is to be memorable and consistent.
Establish Yourself as a Leader in Your Industry
It’s critical for a top real estate agent to take the time to become established as an industry expert. When you are quoted in the news, and you provide a wealth of content online, you become a greater asset to your client.
Did you know that 80 percent of people prefer content to advertisements? That’s a big number. Your target audience is looking for content, and they want to know that you are the go-to expert. So leverage your website and blog to provide useful information to your clients while showcasing your knowledge.
And don’t forget to emphasize your local knowledge. Your extensive knowledge on the real estate industry and the lifestyle available in the area are critical. Your audience is looking at you as their guide not only for their home, but also for the area. They rely on you to give them insight into everything there is to know about the area where they are focusing their search, especially if you live there.
Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak
Judy Szablak has long been recognized as a front-runner for her use of technology in the real estate field. A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!
Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.
If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.