As a real estate agent, your career and financial success will depend upon your ability to close the deal. But that’s something that’s much easier said than done. After all, you’re not selling a $300 mobile phone or even a $50,0000 car. You’re selling a houses priced at several hundred thousand dollars or more! It’s the type of purchase people make just a few times in a lifetime, so it’s understandably challenging. But in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak, founder of Szablak Consulting, we’ll examine a few tips and tricks for closing more real estate sales.
Make Every Communication a Marketing Opportunity
Every email, letter, blog post or social media post is a chance to market and promote yourself and your listings. So seize this opportunity and be sure that you always include some sort of marketing element to drive readers to your listings or your website.
Get Your Own Real Estate Website
Many real estate agents assume that the generic landing page provided by their real estate agency is sufficient, but in reality, this only serves to promote your agency, not you as a Realtor and your unique brand! What’s more, these generic landing pages do little to actually promote your listings.
In today’s internet-centric marketplace, if you don’t have a website, you might as well be invisible. It’s just as important as having business cards! The lack of a website makes you look unprofessional and you miss out on a chance to promote your property listings, while also collecting important marketing data from potential buyers and sellers.
Write and Distribute Whitepapers and eBooks
When it comes to whitepapers and eBooks, there are few methods that are more effective at showcasing your knowledge.
A whitepaper is just a more formal term for an informative report. Often, whitepapers include local real estate market data, along with some simple tips for buyers and sellers. You can even include a couple featured listings. Then, turn it into a PDF and add it to your website as a download, include it in emails to clients or share on social media.
You can go more in-depth by writing an ebook. Just be sure to address common questions and concerns. This will make your ebook or whitepaper something that your target audience wants to read! And once they’re finished, you’ll be the logical person to call for help listing a home or finding that dream property.
Harness the Power of Social Media
If you’re not using Facebook, Twitter and other social media platforms, then you’re missing out on a huge opportunity for marketing your unique brand and your property listings!
Be creative, offer something of value to your followers (read: don’t be too self-promotional or it will be akin to watching a television channel that airs only commercials and no programs!) and post often! Social media is a powerful tool, but only if you use it in a consistent and professional manner. The latter point is also key. Vacation photos should be saved for your personal social media accounts. Be careful what you share with your clients. You want to appear personable yet professional.
Connect With Clients, Colleagues and Connections on a Daily Basis
Make an effort to connect with at least a couple of people each day, simply to keep those lines of communication open. You can use email, social media, phone calls, texts or any other platform that you’re comfortable using. Make it a point to connect with professionals in a related field, such as the mortgage lending industry.
Strong relationships within the community and within your professional niche are perhaps the most powerful marketing tool that a real estate agent can possess.
Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak
A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!
Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.
If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.