As a Realtor, you have lots of technology and tools at your disposal. Many of these technology tools can provide you with a wonderful opportunity to boost your home sales, resulting in higher sale figures and more prompt sale timeframes. A useful technique involves using digital virtual home staging to help paint a picture of a home’s potential, so that’s precisely what we’ll explore in today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting.
What is Virtual Home Staging?
Most real estate agents are very familiar with home staging techniques, but many have never tried virtual home staging, which offers a fast, affordable and practical alternative to traditional home staging.
Virtual home staging involves taking photographs of a property and editing those images using Photoshop or another image editing program to do what you might do if you were staging the home in the traditional manner.
With virtual home staging, you can make many revisions, including:
- editing wall colors;
- changing the furniture styles and colors;
- making flooring revisions; and
- editing out unsightly clutter.
What are the Benefits of Virtual Home Staging?
Virtual home staging brings lots of benefits. Cost is a major advantage, as virtual home staging may cost a mere fraction of the many thousands that some homeowners invest.
Digital home staging is also a great solution for those who are hesitant to spend a lot of money on something that they A) can’t take with them when they move and B) does nothing to increase actual home value (although you should always point out that home staging can result in a faster sale and a higher sale price in some cases.)
Virtual home staging is also a bit more practical, particularly for families who may have a difficult time maintaining the staging for any length of time.
This technique can also make vacant homes much more appealing, as every Realtor knows how challenging it can be to sell a vacant house, as it takes a lot more imagination to envision the empty house as a home.
The only real drawback with virtual home staging relates to ethics, as some may find the practice unethical if it’s not made clear to prospective buyers that the images are computer-generated, depicting what’s possible for the property. Most real estate professionals agree that there is nothing unethical about virtual home staging, as long as this is made evident to potential buyers. This can be achieved by including a small text notation on each image, indicating that it’s a “computer-generated rendering” or similar.
The other important thing is to avoid eliminating or altering anything that could not reasonably be altered. For instance, if there is a water tower or a highway located within view of the property, it would be unethical to edit those elements out of the photographs. If you have any concerns in this regard, you should discuss this with your virtual home staging service provider.
How Much Does Digital Home Staging Cost?
The precise cost of digital home staging varies dramatically depending upon the size of the property, the number of rooms that require staging, the extent of the staging-related alterations and your location.
Prices can range from a few hundred dollars to a thousand or even more. Some virtual home staging service providers may also charge an expediting fee if you need the images created in an especially prompt manner.
Other Real Estate Technology
There are other forms of technology that you can use to grow your real estate career, like virtual home tours, which provide potential buyers with an opportunity to tour the property in a virtual environment, created by taking 3D photographs of the property.
Real estate agents should also consider using drone videos to capture real estate listings from an entirely new perspective. Find out which homes can benefit the most from an aerial drone video for real estate and how to use these videos in your real estate marketing campaigns.
Realtors can also leverage a number of smartphone and iPhone apps for Realtors that can simplify life, while also improving efficiency and productivity. One example of a must-have Realtor-related app is a mileage tracking app to help you keep track of each and every mile so you can get a maximum benefit during tax season.
Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak
A career consultant like Judy Szablak can provide you with the insights and recommendations you need to succeed in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!
Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.
If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.