If you’re a new real estate agent, you’ve probably discovered the steep learning curve. But as you gain more experience, you’ll find that there are a number of things you can do to maximize your home sales while also making the real estate sale process easier and less stressful for clients. Open houses fall into this category, so read today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting, to learn about the many open house benefits.
Open House Benefits – Show Quality
Many homeowners struggle to really clean their home properly prior to each and every showing, especially busy clients with children and pets. Unfortunately, this mess and clutter can be a real turn off to potential buyers, making your job as a Realtor a lot more challenging.
But an open house event gives your client a chance to get their home cleaned and staged properly it’s looking its best. What’s more, those efforts seem like a better investment to the client because their home will be seen by multiple prospective buyers.
Open House Benefits – Greater Appeal
If you haven’t discovered this already, you soon will: there are people who spend their weekends driving around and viewing open houses. It turns into a hobby of sorts for the home buyer who’s not in a rush as they scour the market for the perfect home. So when you host an open house, you’ll pull in more of these potential buyers who wouldn’t otherwise view the property.
Additionally, prospective buyers who are on the fence when it comes to your listing are far more likely to stop by an open house event. These are the buyers who would be reluctant to pick up the phone to schedule a private showing, but when the opportunity presents itself, they tend to seize it.
The bottom line: an open house allows you to pull in buyers who would have never viewed the property otherwise. More exposure amongst potential buyers means a faster sale.
Open House Benefits – Psychological Advantages
Open houses give you a few psychological advantages. One of these psychological perks is rooted in the subtle pressure that a potential buyer may feel when they realize that another person is interested in the property. This can prompt an individual to take action and every Realtor knows that the sooner they take action, the better your chances of actually selling the listing.
In addition, many buyers are more apt to attend open houses because they feel it’s a low sales pressure situation since there are other people present. Some clients are just plain uncomfortable with a Realtor or other sales professional. So those who are reluctant in this way, an open house tends to be more appealing.
Open House Benefits – Marketing Ops
An open house event gives you another chance to promote your listing in the local newspaper, on social media, online via your website and via other avenues, such as landing pages.
The more exposure your listing gets, the more likely it is to sell…and fast!
Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak
A career consultant like Judy Szablak can provide new real estate agents with valuable insights and recommendations that put them on the path to success in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!
Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.
If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.