As a Realtor, there are a number of specialties you can pursue. Some may opt to specialize in luxury real estate sales, while others may be inclined to develop their expertise in short sales or commercial real estate. But what are the benefits of becoming a specialist? Should you invest your time and money in acquiring the knowledge required to be regarded as an expert in a particular real estate niche? In today’s article from Southern Connecticut Coldwell Banker Realtor Judy Szablak and founder of Szablak Consulting, we’ll explore how becoming a specialist can help you elevate your career to the next level.
What is a Real Estate Specialist?
As with virtually every career, real estate has many different niches and specialties. A real estate specialist is someone who has set out to become an expert in one or more of these areas. In some cases, there are actual certification programs available. You enroll in the course, complete the course work, pass an exam and get a certification in that particular specialty.
In other niches, there is no formal certification program; instead, you must set out to learn as much as you possibly can about that particular area, while also gaining lots of experience in your chosen niche.
Whatever the approach, the net effect is always the same: you are regarded as an expert in on your area of specialty, making you the top choice amongst buyers and sellers who are seeking to deal in this specific field.
Why Should I Become a Real Estate Specialist?
If you choose to become a real estate specialist, you will enjoy a number of different benefits, but the primary advantage is that you will find that your services are more sought-after.
Consider how you view specialists in your own dealings. When seeking help with a health problem, most would usually prefer to see a specialist — an expert — rather than a general practitioner, who is a great example of a generalist. In short, specialists are usually considered as “the best,” or “the most knowledgeable,” so this gives you an edge in a hyper competitive industry where it’s challenging to stand out from the crowd.
When choosing a specialty, you should select an area that you enjoy; an area where you already have some knowledge and experience. The sky is truly the limit when it comes to the potential areas of specialty. Some ideas include:
- Luxury real estate;
- Rentals (residential or commercial);
- Commercial real estate sales;
- Long-distance relocation (residential);
- Business relocation;
- Short sales;
- Foreclosures and REOs;
- Real estate investment properties;
- Out-of-country buyers.
These are just a few real estate specialties to consider.
Once you’ve selected your specialty, it’s simply a matter of gaining as much knowledge and experience as possible in that area. If a course exists, enroll. If not, develop your own course of studies to ensure you know all there is to know on that topic. Once you’ve achieved the status of an expert, you can begin marketing yourself as a specialist in your chosen niche.
If you happen to be photogenic and charismatic, a real estate specialist is a great candidate for becoming a commentator on television, radio or print. So once you’ve established yourself in a particular area, you can reach out to local news outlets and publications, providing them with your contact information in the event they’re seeking an expert commentator in your area of specialty.
Other Tips to Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak
A career consultant like Judy Szablak can provide you with the insights and recommendations you need to succeed in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!
Aspiring top producing real estate agents may also with consider reading Realtor Judy Szablak’s related article with advice to help you enjoy a long lasting real estate career.
If you’re ready to take your career to the next level or are just starting working as a Realtor, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to incredible places, finding success that’s beyond what you believed to be possible!
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.