Communicating with clients and maintaining a meaningful connection can be a real challenge and many Realtors simply don’t know where to focus their efforts in this regard. So in today’s article from Realtor Judy Szablak, founder of Szablak Consulting, we’ll explore a few strategies for staying in touch with past, present and future clients.  

Communicating With Clients via eNewsletters

An email newsletter is a wonderful way to stay in touch with current, future and past clients. Your eNewsletter is a wonderful place to share your recent accomplishments, feature 1-3 properties, all while providing clients with tips and advice on topics such as buying real estate and moving to a new home.

Some Realtors will opt for a weekly eNewsletter, while others opt to send out an update every other week or monthly basis.

Your eNewsletter will enable you to remain on your clients’ radar, which results in more referrals and a higher chance of seeing a new client or a returning client.

In addition to eNewsletters, Realtors can also benefit from email drip campaigns which are comprised of a series of emails which are sent to new clients on a pre-determined schedule, providing them with tips and insight on the buying or selling process.

Communicating With Clients via Social Media

Social media is key to connecting with not only your current clients, but also your past clients and prospective clients whom you may work with in the future.

Similar to email newsletters, your social media presence provides you with a way to “stay on the radar” with your clients. But social media provides you with some added benefits, such as added exposure since any posts that your clients share will be visible to all of their followers too. Even a casual encounter with your social media posts can ultimately result in a new client because people are several times more likely to choose that which is familiar. 

On Facebook, simply send a friend request to clients. It’s also advisable to create a Facebook page for your business (or for yourself as a professional.) This can serve as the hub for all of your real estate-related social media postings.

It’s also wise to follow your clients on Twitter and encourage them to follow you as well. 

Communicating With Clients via Snail Mail

Snail mail doesn’t see the volume of marketing materials that were present just a decade ago, as most advertisers have focused their marketing campaigns online. But this has subsequently left the snail mail marketing sector relatively vacant, which means recipients are far more likely to actually read whatever you send.

Many Realtors can benefit from sending out a periodic mailing, such as a postcard (created with all of your branding elements), with your contact information and information on your service offerings. 

Be sure to read Judy’s related article on Tips for Successful Email Marketing for Realtors, along with How to Communicate With Clients More Effectively and Tips to Grow Your Clientele.

Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide you with the insights and recommendations you need to succeed in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

If you’re ready to take your career to the next level, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to new places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.


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