When it comes to your real estate marketing, there are a number of key terms that can be problematic, causing more harm than good or, at worst, rendering your interpersonal communications and your marketing ineffective or even deceptive. In today’s article from real estate consultant and Coldwell Banker Realtor Judy Szablak, we’ll explore what terms are a “no go” in your next real estate marketing campaign.

Real Estate Marketing Terms to Avoid: “Innovative”

“Innovative” is a term that is chronically over-used in today’s digital-centric world; it’s so over-used that it has largely lost its meaning, so it’s important to avoid using this term as much as possible.

Instead, use more tangible terms that are relevant to your clients. Be specific. Does your strategy result in a shorter time on the market? Have you mastered the art of social media marketing for your real estate clients? Provide hard data, facts and figures instead of a meaningless term.

Real Estate Marketing Terms to Avoid: “Fast” or “Quick”

While it’s always great to emphasize how quickly you can move a property, it’s important to remember that you cannot ever guarantee that a home or other listing will sell in a “fast” or “quick” timeframe. In fact, terms like “fast” or “quick” are subjective terms that are open to interpretation, which can lead you into trouble.

Therefore, it’s important to avoid promising what you cannot necessarily guarantee, as this can impact client satisfaction in a seriously adverse way. Instead, use quantifiable, solid timeframes and averages. But be sure to clearly indicate that they are averages only and that each case is unique.

Real Estate Marketing Terms to Avoid: “Easy”

There are many adjectives that can be used to describe the experience of buying or selling real estate, but “easy” is generally not amongst those terms. 

As a Realtor, it can be easy to forget about how complex and multi-faceted the purchase and sale process can be for the client. Rarely does the client perceive the experience as “easy,” even if the transaction is comparatively easy as far as real estate transactions go.

At the end of the day, it’s simply a matter of saying precisely what you mean, without leaving room for misconception or misinterpretation. 

Be sure to read Judy’s related article on Tips for Successful Email Marketing for Realtors, along with How to Communicate With Clients More Effectively and Tips to Grow Your Clientele.

Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide you with the insights and recommendations you need to succeed in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

If you’re ready to take your career to the next level, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to new places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.


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