There are many real estate niches and specialties, from luxury real estate, to global real estate, real estate investment properties, commercial real estate and  short sales and distressed properties, amongst many others. For Realtors who are seeking to grow their career in a new direction, you may consider getting a certification in a particular real estate niche or specialty. But is this worthwhile? Well that’s exactly what Szablak Consulting founder and Realtor Judy Szablak will explore in today’s article.

Why Should You Choose a Real Estate Niche Specialty?

Many Realtors may wonder why they need to choose a real estate niche or specialty at all. After all, many Realtors are very successful as “generalists.” But as the saying goes, your career growth potential may be limited if you choose to be a jack of all trades but master of none.

When you’re a generalist, you’re up against hundreds or thousands of other local Realtors who can provide the exact same services. But when it comes to a real estate niche or specialty, your competition is greatly reduced.

What’s more, consider how prospective clients search for a Realtor. They generally seek out a specialist; the best of the best. It’s very rare to seek out a generalist who can assist with multiple property types (yet specializes in none of those areas). Typically, the only type of client who can benefit from a generalist’s experience is a real estate investor, who may be in the market for a range of different property types.

In short, getting certified or accredited in a particular real estate niche or specialty will increase your potential client base, while simultaneously growing your skill set and making you more marketable to prospective clients.

How Do I Choose a Real Estate Niche?

When choosing a real estate niche of specialty, there are many points to consider as you’ll want to ensure that you’re well-suited to the niche that you ultimately choose.

Here are some points to keep in mind as you contemplate and decide which specialty is best for you and your career goals:

  • Who would be your target clientele? Are you comfortable working with this particular demographic?
  • Is there sufficient local demand in this particular real estate niche?
  • Do you have relevant experience that you might leverage in this niche?
  • What certification courses would you need to take in order to obtain certification or accreditation in a particular specialty?

These considerations should help you to determine which real estate niche or specialty is best for your career.

Be sure to read Judy’s related article on Tips for Successful Email Marketing for Realtors, along with How to Communicate With Clients More Effectively and Tips to Grow Your Clientele.

Grow Your Career With Szablak Consulting Founder and Realtor Judy Szablak

A career consultant like Judy Szablak can provide you with the insights and recommendations you need to succeed in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!

If you’re ready to take your career to the next level, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to new places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Realtor Judy Szablak of Szablak Consulting. Call 855.438.5839 or complete the booking form.


Share on FacebookTweet about this on TwitterGoogle+Pin on PinterestShare on LinkedIn