Are you a Realtor who’s seeking to take your career to the next level? If so, growing your clientele is a great goal. But finding effective actionable tips to grow your clientele is much easier said than done! Today, Southern Connecticut Realtor Judy Szablak, of Coldwell Banker Residential Brokerage in Westport, CT, will explore how to grow your clientele with ease.
Grow Your Clientele by Pounding the Pavement
In today’s digital age, most are tempted to make phone calls and emails rather than actually visiting someone in person. But your chances of securing a new client are dramatically improved when you throw face-to-face interactions into the equation.
So seek out homeowners who are attempting a “for sale by owner” transactions and meet them in person; your chances of gaining a new client are dramatically increased when you opt for a face-to-face meeting. The same is true of all other prospective clients; meet in person whenever possible.
Grow Your Clientele by Staying in Touch
Staying in touch with former clients is key to securing those future referrals. So make an effort to stay in touch with those former clients through email newsletters and other avenues, such as social media.
Simply sending out a monthly newsletter can go a long way toward enabling you to stay in touch with those former clients and they’re much more likely to recommend your services if you stay on their radar.
Grow Your Clientele by Being Social
Social media isn’t just a great time-waster; it’s also a very important networking and communication tool for Realtors. Let’s be realistic: real estate agents must be constantly available to their clients in order for the client to view the dealing as a positive one. Social media provides you with yet another avenue for being available and accessible to your clients.
But beyond this, social media also provides you with an opportunity to connect with new clients who are friends or followers of your existing or prior clients. By staying in touch with your previous clients through social media, you dramatically increase your chances of getting noticed by one of their family members, friends, colleagues or other followers. Most people who seek out a Realtor turn to friends or acquaintances for a referral or recommendation. And studies have also revealed that people are far more likely to contact a real estate agent whom they recognize. So by sharing useful content and even some fun, engaging posts, you can stay connected with current and former clients; this will improve your visibility to their followers resulting in the potential for lots of new clients!
Grow Your Clientele by Being Visible
Virtually all Realtors are provided with a free webpage from their real estate agency, but it’s important to remember that this webpage (which is typically just a single page — rarely are they provided with an entire website) is created and optimized in a manner so that it primarily promotes the real estate agency.
So it’s important to create your own, distinctive brand which can be used as the basis of an online presence. Virtually all prospective home buyers and sellers go online when seeking out a Realtor, so it’s important that you’re visible and findable online. Social media is one tool for boosting your visibility online, but maintaining a professional website is another crucial step.
Your website can be created in a way so that it presents you as a distinctive brand, while also establishing your expertise, your philosophy and your extensive knowledge in the field. In short, a professional website will give you the appearance of a top Realtor and when you project this image, it won’t be long before it becomes your reality!
Grow Your Clientele by Networking
Take some time to network and connect with professionals in complementary fields, such as title companies, mortgage lenders and so forth. Attend networking events and go out of your way to connect with fellow professionals who can refer clients to you and vice versa. These can be some very fruitful and profitable partnerships that will enable you (and your connections) to grow your clientele in new and exciting ways.
Grow Your Career With Real Estate Consultant and Realtor Judy Szablak
A career consultant like Judy Szablak can provide you with the insights and recommendations you need to succeed in today’s competitive real estate industry. A consultant will not only offer advice and recommendations, but she will also share her valuable knowledge and expertise on topics such as online marketing for Realtors and social media marketing to get leads, to sales motivation tips and other tips to sell more homes!
If you’re ready to take your career to the next level, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to new places, finding success that’s beyond what you believed to be possible!
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Szablak Consulting. Call 855.438.5839 or complete the booking form.