As a real estate agent, there are a number of professional development projects that you can pursue in order to elevate your career to the next level. Real estate photography is just one skill that can be leveraged to sell more properties.

Using Photos to Sell More Homes

When it comes to the world of real estate, a picture can convey a thousand words. There is no question that good photographs can be extremely effective in attracting prospective buyers to the property, prompting them to book a showing.  In fact, a recent article here on explored the topic of how to use the power of photos to sell more properties. Once you’re aware of the importance of crisp, clear imagery, you can move forward with professional development projects that focus on this area.

Real estate photos are a vital element in your marketing and promotion campaigns too. In fact, without great photos of a property, marketing and promoting the home can be extremely difficult.

Great property photos can minimize a home’s faults, while highlighting and showcasing its strong points. 

Learning the Real Estate Photography Basics

As a real estate agent, it’s worthwhile to learn a bit about the basics of real estate photography, composition and even basic image editing skills so you can ensure that even those snapshots depict your client’s home in the best possible light. When you’re knowledgeable about the basics of photography, you can use these skills to capture good quality photos of properties even when a professional photographer isn’t on-hand to assist. And who knows; perhaps you’ll discover a hidden talent that leads to a new hobby!

In fact, there may be cases where a professional photographer just isn’t available in your area or perhaps there simply aren’t funds available to hire a pro. That’s where your own skills as a photographer can come into play, helping you to optimize the home’s appearance in MLS listings and in marketing materials.

So if you’re open to new professional development projects, consider learning how to take better photos of the homes and other properties that you list.  You can go as in-depth as you’d like, from checking out a few online tutorials to enrolling in a photography class and anything in between.

These are just a few of the strategies you can employ as you work to take your career to the next level. Then, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s help and expertise, you’ll take your career to new places, finding success in today’s hyper competitive real estate field.

If you’re a real estate agent who is ready to boost your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team or brokerage firm, turn to Szablak Consulting. Call 855.438.5839 or complete the booking form.


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