As a real estate agent, it’s essential that you harness the power of images in order to maximize your potential when it comes to home sales.

A photo can literally speak a thousand words and according to one researcher, a single minute of video can quite literally equate to about 1.8 million words.

In short, it’s images that really sell a property. Buyers will, first and foremost, shop with their eyes. A written description can only go so far. It’s photographs and videos that compel a prospective buyer to schedule a viewing of a property.

Those photos and videos are also responsible for forming the prospective buyer’s very first impression of the home, so it’s essential that you ensure that the impression you convey for each property is a positive one!

How to Increase Home Sales With Photos and Videos

As a Realtor, it’s vital for you to take clear, high resolution photos of each and every property that you list. With today’s easy to use mobile devices, there’s absolutely no excuse for taking small, poor grainy photos. You don’t need an expensive SLR camera in order to capture beautiful, high resolution photos of a property; you can achieve this with your mobile phone or tablet!

It’s also key to learn a few basics about photography and composition, as you can dramatically improve the quality of your photos with some simple tips like the “rule of thirds.” 

It’s also wise to invest in professional home staging services immediately prior to taking photos of the property so the home looks its best in its listings. It’s generally best to perform the staging right before an open house event so you can take maximum advantage of the freshly-staged property.

Of course not every real estate agent has the time or desire to be an amateur real estate photographer, so it’s smart to connect with a local photographer who can capture beautiful photos of your real estate listings.

The same is true of video. It’s difficult to get a professional-looking video on a mobile phone or tablet, so it’s generally best to hire a professional for the job. You can also opt for an aerial drone video, created using a small remote control helicopter with a video camera mounted on it. These drone videos can capture some wonderful, eye catching footage of the property, helping your client’s home to stand out from all others.

These are just a few of the strategies you can employ as you work to take your career to the next level. Then, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s help and expertise, you’ll take your career to new places, finding success that’s beyond what you believed to be possible! Judy can also provide you with the strategies you need to succeed in today’s hyper competitive field.

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Szablak Consulting. Call 855.438.5839 or complete the booking form.


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