Many real estate agents prefer one-on-one showings over the open house showing, but the latter does bring many benefits that can propel your career to the next level.
So why should you host more frequent open house events? Consider the following benefits of holding an open house.
Open House Benefit: Show the Home While it’s Looking its Best
Many private showings are fairly spur of the moment and the homeowner may not have sufficient time to get the home looking its best. There may be laundry on the floor of the teen’s bedroom. The dog may be running loose. The hedges could benefit from a trim. The floor may be in need of a mopping. All of these factors can have an adverse impact on the prospective buyer’s impression of the property.
But open house events are planned well in advance, giving the homeowner lots of opportunity for cleaning, home staging and other preparations that will have the property looking its best. And since multiple people will get to view the home during the open house, the homeowner gets the most mileage for their effort. So it’s an equation where everyone wins.
Open House Benefit: Contact With Prospective Clients
An open house event provides you with an opportunity to connect with lots of prospective clients. Each and every person who visits your open house event is a potential buyer or seller.
A Realtor can get lots of new clients from open house events, so be sure to bring along lots of business cards and be ready to use the open house as an opportunity to pull in some new clients!
Open House Benefit: Making the Most of Your Time
Many real estate agents struggle with scheduling, but an open house showing allows you to fit multiple showings into a single block of time.
The amount of time spent per showing is significantly less because you’ve cut out transportation time entirely. That means you can spend more time with the clients who visit the open house or, conversely, you may use it as an opportunity to see more clients in less time.
Open House Benefit: Pressure from Other Potential Buyers
An open house provides the seller with an advantage as the presence of multiple prospective buyers creates a sense of demand and urgency.
Psychologically speaking, an individual is more likely to take action if they feel as though they’re faced with a limited opportunity. When there are multiple interested people present, it increases your chances of finding a buyer who’s ready to move forward.
In addition, some open house visitors are individuals who are only casually looking for a home and haven’t listed their own property yet. So there’s a good chance that if the home you’re showing is “the one,” then they may also hire you to list their home. You may also have an opportunity to represent both the buyer and the seller.
These are just a few of the many opportunities you’ll enjoy when you host more open house events. So if you’re a Realtor who’s ready to take your career to the next level, make it a point to schedule at least one open house per week. Then, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s help and expertise, you’ll take your career to new places, finding success that’s beyond what you believed to be possible! Judy can also provide you with the strategies you need to succeed in today’s hyper competitive field.
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Szablak Consulting. Call 855.438.5839 or complete the booking form.