Many real estate professionals who turn to a professional coach are in search of the same thing: they want to learn how to increase their sales, grow their career and make more money.
So how, precisely, can you achieve these goals?
Well, there are a number of strategies that can be implemented to increase real estate sales. Here’s a look at a few of the most efficient and effective methods.
Landing Pages for Marketing Real Estate
Many real estate agents don’t have the budget for creating an entire website to showcase a home, but a landing page can be just as effective! This one-page micro-site can provide you with an opportunity to showcase information about the property listing, photos and videos.
Then, simply promote your landing page in advertisements, social media marketing and beyond.
Photos and Videos
A picture can speak a thousand words and according to one study, a single minute of video can convey 1.8 million words!
Never under-estimate the power of photos and videos. Photographs and videos are essential because that’s what will first captures the attention of your prospective buyer. Without photos and videos, it’s nearly impossible to promote and market a property effectively.
There’s really no excuse for taking poor or small photos, as today’s average mobile phone can take an incredible photo; one that’s sufficiently large enough to use in most marketing campaigns.
Whenever possible, opt for a professional photographer and hire a remote control drone videographer to capture the property from the sky. Then, find a graphic design and video production service provider to create beautiful, eye catching marketing materials and promotional videos of the property.
This won’t just attract prospective buyers; you’ll also capture the attention of potential sellers who will want to work with the agent who offers such incredible marketing to clients!
Start an eNewsletter
An e-Newsletter is one of the most effective marketing options for a real estate agent, as it allows you to connect with (and remain in contact with) prospective buyers and sellers.
So start building an email mailing list and send out mailings on a regular basis. This provides you with the perfect opportunity to showcase new properties, while also remaining on the radar with individuals who may use your services in the future.
Use Your Website and Social Media!
If you don’t have a professionally-built real estate website, then you’re missing out on a tremendous opportunity to grow your career and build your personal brand!
Your website should be updated with all of your new property listings and you should also maintain a blog to provide your buyers and sellers with tips and advice, while simultaneously showcasing your knowledge and professionalism.
Also, leverage social media as a networking tool and marketing avenue for showcasing your properties. Again, you’ll connect with sellers too once they see how you use all available avenues for promoting their property to prospective buyers.
Print Isn’t Dead!
Many real estate agents have abandoned print entirely, opting instead for digital marketing options. But some buyers — especially older individuals — may prefer print materials.
So don’t abandon those print staples, such as flyers, post cards, and property info sheets.
In fact, the movement toward digital solutions means that many print materials are more effective. For instance, marketing with postcards can be extremely effective because the amount of mail volume has dropped dramatically, which means your postcard won’t get lost amidst a sea of “junk mail.”
If you’re ready to take your career to the next level, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s help and expertise, you’ll take your career to new places, finding success that’s beyond what you believed to be possible!
Don’t forget to check out Judy’s related article on How to Set Goals to Grow Your Career in 2016.
If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Szablak Consulting. Call 855.438.5839 or complete the booking form.