Social media isn’t just for entertainment or staying in touch with friends and family. Social media has evolved into an essential networking and marketing tool; one that’s critical for success in today’s competitive real estate industry!

As a real estate agent, it’s essential that you leverage social media outlets such as Facebook and Twitter to grow and maintain your client base, while increasing and speeding your home sales.

How to Use Social Media for Business: Stay Connected

Realtors can use social media in a few different ways. Firstly, social media outlets allow you to get and stay connected with your clients. When you maintain a connection with your clients, you not only increase the percentage of returning clients, but you’ll also see a larger number of referrals, as clients are always more willing to hire a real estate agent if they’re recommended by a friend or family member (and by liking and sharing your posts, those clients are essentially providing you with a recommendation of sorts!)

How to Use Social Media for Business: Show Your Expertise

Social media also allows you to demonstrate your professionalism and your knowledge base, while providing prospective clients with a feel for your personality and your expertise. There are many real estate agents who can fairly say “I’m confident that I could pull in more clients if only I could get more face time in front of those prospective clients.” Social media allows you to put your personality and expertise on display, connecting with new clients in a pressure-free manner since there’s no actual face to face contact required.

How to Use Social Media for Business: Promote Your Properties

Social media also serves as a wonderful platform for promoting your blog posts, your website, your next open house event, and other professional activities, such as your latest real estate column for the local newspaper or your upcoming talk at a real estate organization’s event.

In addition, social media allows you to advertise your properties and service offerings on an outlet where individuals spend hours each day — and few marketing outlets provide you with that sort of exposure or opportunity. You can promote your properties in your social media posts and you can opt for paid social  media advertising options as well. Both bring incredible results. (In fact, Judy Szablak has successfully moved properties in as little as four days using social media!)

How to Use Social Media for Business: Networking

Social media is also a wonderful networking outlet for real estate professionals, from connecting with new people to staying in touch with your existing network. 

In short, if you’re not using social media to grow your career, then you’re falling woefully short of your full potential!

If you’re ready to take your career to the next level, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s guidance and expertise, you’ll take your career to new places, finding success that’s beyond what you believed to be possible!

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Szablak Consulting. Call 855.438.5839 or complete the booking form.


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