Most businesspeople understand the importance of building a unique and memorable brand for your business, but what about real estate professionals? Do Realtors need a unique brand?

The answer is a resounding “yes!”

A one of a kind brand is absolutely essential for a real estate professional’s success. Your personal brand should not be confused with your real estate agency’s logo and brand, which is a distinct entity. Your own personal brand is just that — it’s your own and it will follow you, regardless of which real estate agency you’re working with.

You can think of your brand as a bit like a business personality. It’s a unique identity or image that encompasses who you are as a professional. Think of your brand a distinct style that represents you and all that you do as a real estate professional. Your brand encompasses many things, including:

  • your logo, brand images and color scheme;
  • your articles, writings, blog posts, social media posts and other text;
  • your website (and website design);
  • your social media accounts and graphics;
  • your business cards and printed materials; and
  • your videos and marketing materials.

A brand is comprised of many different things, including a logo, a color scheme, a set of ethics and priorities, and a style or image. Everything you do, say, publish and create should embody that brand identity.

Your brand is what distinguishes you from all other real estate professionals. Without a unique brand, a real estate professional’s identity is nebulous, indistinct and forgettable — exactly what you want to avoid! What’s more, a brand makes you appear more professional. Think of it in simple terms: who are you more apt to hire? The company with no logo and no real identity or a company with a professional logo, user-friendly website and social media presence? It’s akin to the difference between a generic and a name brand product. (Except a lack of branding is even worse than a generic, as even generic products use consistent brand elements in their packaging and marketing!)

The goal is to build a memorable and distinctive brand that captures you, your professionalism and your professional identity and conveys these elements using color, graphics and text, amongst other things.

Establishing a one of a kind brand is the first step; the next step is to utilize those brand elements in everything that you do, creating a consistent presence online, in person and in print. This will make you memorable, and it will make you appear more professional and committed. Your brand can also convey your professionalism to clients before you’ve even met!

So if you don’t have a distinct brand for yourself as a real estate professional, it’s time to work with a branding professional to create a distinctive brand identity that you can use to promote yourself to your clients and colleagues. It’s an integral part of success in today’s hyper-competitive real estate field!

If you’re ready to take your career to the next level, turn to real estate professional and consultant Judy Szablak, founder and CEO of Szablak Consulting and Best Agents Online, LLC. With Judy’s help and expertise, you’ll take your career to new places, finding success that’s beyond what you believed to be possible! Judy can also provide you with information on the top real estate branding firms who can help with brand identity development and beyond.

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Szablak Consulting. Call 855.438.5839 or complete the booking form.


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