As a real estate agent, open house events are an integral and essential part of the equation. Hosting regular open house events can increase your sales volume, while resulting in faster, more efficient home sales.

An open house allows you, as a real estate agent, to arrange for multiple prospective buyers to view the property in a very short timespan. From a scheduling perspective, this brings many benefits and you also enjoy improved productivity since the amount of time spent per prospective buyer is much less (due to the elimination of travel time.)

Open houses also enable real estate agents to leverage the sales pressure that arises when you have multiple potential buyers who are interested in a property. An individual is many times more likely to move forward if they feel as though they could miss out on the buying opportunity due to another buyer’s interest. An open house allows you to utilize this to your advantage since you have multiple prospective buyers in a confined space.

Open house events are also perceived as more laid back and social when compared to a traditional showing. The longer an individual stays in a home, the more likely they are to move forward with a purchase, so you can use this to your advantage by creating a welcoming environment with refreshments and so forth. This more laid back feel to an open house will also appeal to prospective buyers who are intimidated by a more aggressive sales pitch. It’s much easier to get this type of person in the door for an open house event versus a private showing.

A more social, relaxed environment also provides the agent with an opportunity to connect with new prospective clients, so remember to push this angle as well.

An open house also allows the Realtor to show the home when its looking its best. Spur of the moment showings are great for eager buyers, but you risk a situation where the home isn’t exactly looking its best. But before an open house, it’s not uncommon to invest in home staging and cleaning — both of which make the property more appealing.

As a real estate agent, it’s important to promote each open house event online via social media and other outlets, such as Craigslist. Old fashioned signs are also very effective, yet they’re a promotional tool that many Realtors have abandoned in today’s digital age.

If you expect a heavy turnout, it may be wise to bring in a colleague to assist. Of course, you’ll be expected to return the favor, but calling in reinforcements will allow you to make the most out of every opportunity that passes through the door!

These are just a few tips that can help you make the most of your next open house. And don’t underestimate the importance and effectiveness of hosting an open house event. Each open house is packed with wonderful opportunities for the real estate agent.

If you’re ready to grow your career, turn to a professional coach or consultant like Judy Szablak, of Szablak Consulting and Best Agents Online, LLC. Judy specializes in helping real estate professionals to bring their sales to the next level.

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Szablak Consulting. Call 855.438.5839 or complete the booking form.


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