Marketing your properties in an optimally effective way can mean the difference between a listing that remains on the market for months (or even longer!) and a home that sells in a prompt, speedy manner…and for the right price!

In today’s technology-centric world, using the web to market real estate listings just makes sense and fortunately, it’s a lot less time intensive and less costly than many of the “old school” marketing options such as featuring properties in the local newspaper.

But many real estate professionals just don’t use the internet and technology to their full advantage when it comes to real estate marketing. So how can you turn those active listings into solds? Consider these tips.

Use Social Media

Social media is one of the most effective tools for connecting with prospective buyers and pulling in new clients. So use social media to your advantage by featuring your listings on your professional social media accounts.  You can also leverage social media advertising platforms to elevate your property marketing campaign to the next level.

What’s that? You don’t have professional social media accounts on Facebook, Twitter and Pinterest? Well, it’s time to get cracking! Social media is absolutely essential for finding success as a top producing real estate agent! 

List Your Properties on Your Website

Many Realtors don’t take the time to develop a website, choosing instead to let clients find them through their real estate agency’s site or the MLS.

But if you opt to go this route, you’re missing out on lots of potential clients and tons of exposure for your homes. What’s more, when is the last time you encountered a top Realtor who didn’t have their own website?

When you have your own website, it not only elevates you to the next level in terms of professionalism; it also provides you with a portal for featuring your properties in a maximally effective way because you don’t have to abide by any limitations. You have the freedom to feature dozens of photos, videos and anything else you would like to use to promote the property.

Invest in Videos and Professional Photos

A single photo can speak a thousand words and just a minute of video can speak a million!

Let’s face it: people buy with their eyes and it’s difficult to sell a property if you lack the right visuals.

So invest in a professional video, such as an unmanned aerial vehicle (UAV) video of the property, combined with an interior video tour. 

Also remember to invest in professional real estate photography and staging so you can capture the home at its best. If this isn’t possible, at least take high resolution photos as large, clear photos are definitely preferable over tiny, grainy images.

With these tips, you’ll be well on your way to leveraging technology to make the most of your marketing budget!

If you’re ready to grow your real estate career, turn to a professional coach or consultant like Judy Szablak, of Szablak Consulting and Best Agents Online, LLC. Judy specializes in helping real estate professionals to bring their sales to the next level.

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Szablak Consulting. Call 855.438.5839 or complete the booking form.


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