As a real estate agent, you’re faced with the difficult task of keeping multiple balls up in the air simultaneously, all amidst a constantly-evolving real estate market environment.

Making the most of every opportunity that comes your way is key, especially if you’re relatively new to the industry and just starting to make a name for yourself. But even the real estate pros can use some reminders on mistakes to avoid as you conduct your business! So consider these tips for avoiding potentially costly mistakes — mistakes that could harm your business or worse, your reputation.

Failing to Stay in Touch

Staying in contact with your clients is essential. Even if there’s nothing to report, take the time to provide an update at least twice per week.

Designate two days as your “contact days” when you reach out to clients. Simply staying in touch and reaching out with an email or a phone call will help your clients feel reassured that you’re doing your best and actively working to help them buy or sell a home.

This regular communication cultivates a loyalty and a sense of client satisfaction that is sure to have them referring others to you in the future!

Know When to Say No

Not every client is going to be right for you. Every sales professional will encounter a time when they get a bad gut feeling about a particular client from the get-go. Follow that gut instinct and turn away prospective clients if you feel as though you’re not the right agent for them.

Also, it’s important to feel comfortable walking away from other potentially problematic situations, such as an overbearing client who can never be pleased, or a client who’s unrealistic and refuses to price their home appropriately, placing you in a no-win situation.

Avoid the clients who make your job more difficult than it needs to be, as they’ll only leave you jaded, while also taking away time that could be spent assisting those absolutely wonderful clients.

Failing to Save

No matter much experience you have as a real estate agent, one thing is certain: there will be times when business slows. It’s inevitable.  And this means your cash flow will be significantly impacted.

So do yourself a favor and put aside a portion of each paycheck so you can weather the droughts. This will enable you to remain focused on your clients and your career, without being constantly worried about your bank account and finances. You’ll also avoid a situation where you find yourself taking on the wrong client just in an attempt to make ends meet.

Never Stop Learning

Many experienced real estate professionals gradually develop a superiority complex, believing that they know all there is to know about the real estate industry. This is a tremendous mistake; one that can hinder your career in a very big way.

But the real estate industry is a constantly evolving landscape and there’s always something new to learn. The best, most successful real estate professionals never stop growing, learning and evolving. So make a concerted effort to keep learning, from taking new courses, attending seminars, obtaining new certifications, or simply reading about new trends in the real estate field.

Learning how to make the most of your career while avoiding mistakes and pitfalls are just a few areas that you’ll explore while working with a professional coach or consultant like Judy Szablak, of Szablak Consulting and Best Agents Online, LLC. Judy specializes in helping real estate professionals to bring their sales to the next level.

If you’re a real estate agent who is ready to elevate your sales or if you’re a realty owner or manager who’s seeking a dynamic, expert coach to bring a new element of professionalism to your sales team and your brokerage firm, turn to Szablak Consulting. Call 855.438.5839 or complete the booking form.


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